New printing products. Already fashionable in Europe, it is still little known in Ukraine.

New printing products. Already fashionable in Europe, it is still little known in Ukraine.

05.05.2017

#SoftTouch #butterfly #velvetpaper

Soft pads of a cat's paws, velvety wings of a butterfly, a sea breeze in the rays of the setting sun, the morning bliss of a Saturday afternoon, the skin of a dolphin or a teddy bear - images that suddenly appear in your head when you pick up Butterfly velvet paper from Wolf Printing House. And the next moment a smile appears on your face - your body liked the new sensation. Yes, the printing that was in my hands unexpectedly evoked emotions of surprise and joy.

Many designers around the world are struggling to make an advertising product as emotionally attractive as possible. And successful design solutions are highly valued precisely because they can surprise and delight. The professionals of Wolf Printing House also invented Soft Touch technology in order to surprise with a new quality of touch, incredible tactile sensations. Until recently, the possibility of using Soft Touch technology in printing was limited to either Italian designer cardboard or special lamination film. Both solutions were used, as a rule, to create premium printing products.

Butterfly paper has the same unique matte surface and is just as incredibly pleasant to the touch as its more expensive counterparts. Butterfly velvet paper with SoftTouch technology comes in different densities, does not require the use of additional post-printing processes, and due to this is available for advertising campaigns with fairly modest budgets. For example, printing a thousand business cards on Butterfly paper will cost you less than taking advantage of the most cost-effective offer twice - 1000 business cards on 400 g paper, uncoated. And a thousand Butterfly flyers are only 25% more expensive than a similar edition on coated paper.

The Europeans were the first to understand the unique price/new features ratio. Being more sophisticated customers, they were earlier able to appreciate the prospect of involving pleasant tactile sensations in advertising communications. And today, the main consumer of Butterfly print runs at Wolf Printing House are European companies, despite the additional logistics costs. The Ukrainian consumer is still little familiar with this innovation. Be the first for your customer to surprise him with new tactile sensations from advertising printing.

Wolf Printing House provides the ability to print almost any printed product on Butterfly velvet paper with SoftTouch technology and wishes you to always be ahead of your competitors!


Grigoruk Anastasia,
Marketing Manager of the agency "EasyFlyer" .