A new approach to brochures and booklets

Printed booklets and brochures are a very common type of printed products. They are useful in promoting products and provide enough space for the necessary information and images. Moreover, the production of these products is relatively inexpensive. However, it is very important that marketing products look presentable and unusual and attract attention. Therefore, we need fresh ideas for its design.

Standard products

Quite often, brochures or booklets are rectangular printed products on relatively thick coated paper with single or double folding in A4 or A5 format. The composition includes several images and text in one or more columns. In many ways, such products are similar to their digital counterparts. vINd-Mh-RrptuAO_-zeLIGPM4YnoSmeg_n8WhaTmZb0kDCKEbppb3A=" style="width: 100%;">< h2>Modern Design

When working on marketing printed products, it is important to follow modern design trends and implement them to make the prints look stylish and modern. So, the main trends today:

    • bright color schemes, the use of colors to separate different parts of the brochure, as well as informative illustrations;

    • emphasis on typography, making text a key design element;

  • minimalism, use of the maximum amount of empty space, “air”.

Bright visual elements

So, in modern design it is very important to use beautiful images and bright colors. Such printed products make an impression and remain in the reader’s memory. The main thing is to make sure that the chosen color schemes will work with the chosen paper and finish.

Also, if you decide to use a lot of pictures, make sure that they are clear, not too complex and informative, “speaking” instead of text.

Typography

It’s not only possible to do without illustrations , but in some cases it is simply necessary. For example, when it comes to small format products. In this case, typography comes to the fore; fonts become a design element.

Try to choose an unusual typeface or use large letters. Various underlining and color highlights will also be useful.

Minimalism< /h2>

Minimalistic design is an excellent choice and an opportunity to look modern. It is very important to take care of readability and contrast. Avoid light letters on a dark background or too light letters on a light background. Black and white “classic” looks great.

In addition, minimalism provides more space for the use of designer papers. By the way, you can try printing a booklet or brochure for more thinner than usual and save on postage.

Creative

An important advantage of printed booklets or brochures< /a> in relation to digital - the ability to use beautiful after-print finishing, get unusual textures and bright effects. Among the options:

    • foil stamping - makes it possible to add bright shine to certain areas of the booklet;

    • cold stamping - gives relief and involves tactile sensations;

    • selective varnish - allows you to highlight the most important areas with a matte or glossy finish;

    • die-cutting - a way to obtain a product of a non-standard, non-rectangular shape;

    • folding (bending) - an unusual design can arouse the interest of the user .

The printing medium does not have to be the usual chalk. Textured or textured paper looks impressive.

So, when planning to print a booklet or brochures, it is worth moving away from the usual standards. It is necessary to reconsider approaches to design, printing and post-print finishing, and try new materials. This way you can get an original product, unlike the printed products of your competitors, attract readers and convince them to become your clients.