About the benefits of seasonal packaging

Many people associate holidays with gifts and happiness. At the same time, gifts wrapped in beautiful wrapping paper give more positive emotions compared to gifts without holiday wrapping. The tradition of unwrapping gifts is rooted in carefree childhood and therefore evokes joy. For this reason, it is so important to worry about seasonal holiday packaging.

Limited edition seasonal packaging is a great opportunity to significantly increase sales and ensure that your brand is associated with positivity and happiness. Giants like Coca-Cola and Starbucks have been exploiting holiday spirit and shopping habits for decades. Any business can follow their example. Here are a few ideas to help attract customers.

Thoughtful design

Adding holiday elements to packaging can itself increase sales. The buyer will instinctively choose a product that will be associated with the holiday. Also, such products not only promote impulse purchases, but also simplify the process of choosing gifts.

Tell a story

Every brand has its own story. Tell about it, for example, through illustrations. This will add individuality and enliven the perception of your company in the eyes of the customer. Good packaging not only has a catchy design, but also sends a certain message to the buyer and communicates with him. This is how loyalty is formed. A good example is Starbuck's Holiday Cup with a white heart in which you can write the name of a loved one and share the photo on social networks.

Assess your competitors

Of course, assessing the competitive environment is already a good habit for anyone marketer. However, this is very important when developing holiday packaging, since uniqueness is a necessary condition for fighting for customers on store shelves

Put yourself in the customer’s shoes

Try to best represent your target audience, loyal and potential buyers. It is important for new customers to receive as much useful information as possible in a limited time. Premium packaging can help attract them to your side, for example, an additional box made of expensive materials or packaging with interesting finishes.

Gift wrapping and online sales

Many people On the eve of the holidays, people prefer to stay at home rather than crowd into crowded stores. But even when ordering online, they should be able to receive your product in exclusive seasonal packaging. Add this option to your selection.

Increase the expiration date

Do not put an “expiration date” on your design. Design packaging that will last beyond February. Use shapes, materials and images that will last throughout the winter season.

Offer a small souvenir

Add some symbolic gift to your product, contextually related to the product itself. Let's say it could be an ice tray as a souvenir for a bottle of whiskey. This set will be an ideal choice for the holiday, and customers will give preference to it.

Choose quality materials and unique technologies

When developing seasonal holiday packaging, always choose the best materials that your business can afford budget. Savings are completely out of place here. Keep in mind that there will be many similar products on the market in holiday packaging and you need to stand out.

Many customers choose a product based solely on the quality of the packaging. You should like it at first sight, since quite often the quality of the product is associated with the quality of the packaging. If the packaging looks cheap, then the product will seem cheap; if the packaging is beautiful and expensive, the person subconsciously decides that the product is of the best quality.

The same applies to printing execution. There is no need to talk about the quality of printing, it is obvious that it must be at the highest level - the texts are clear and the images are vibrant. Also, a good printing house will have a choice of post-printing finishing options - foil stamping, relief embossing, selective or solid varnishing - all this will allow you to create a truly colorful design for relatively little money. Such a product will be a pleasure to buy, give and receive as a gift.