Updating the design of printed products: autumn ideas

Even though we are still enjoying the warm weather, autumn is quickly approaching. This is a great time to welcome the new season and take advantage of all the great natural changes in your marketing materials.

If you want your printed products to be eye-catching and perform effectively, consider some redesigning. Minor seasonal changes will encourage your audience to pay more attention to your flyers, brochures or booklets. We offer some ideas for inspiration for the coming months.

New stories

The beginning of autumn is the time when you can see beautiful flying warm leaves, the weather becomes cooler. Warm drinks and seasonal offerings like pumpkin syrup lattes are in trend.

Cooler weather is stimulating the return of seasonal products associated with home comfort: jumpers, blankets, pies.

Use these images in your designs to evoke a feeling of warmth. Images of seasonal vegetables and fruits also fit perfectly.

Holidays

The autumn season is rich in various interesting events. For example, the beginning of school, Halloween - can give a lot of ideas not only for the design of printed materials, but also for various marketing activities.

Color Palettes

An important feature of autumn designs that makes them so special is the warm colors associated with nature. The variety of colors of tree leaves is wider than in summer: yellow, orange, brown and even purple. These shades fit perfectly into seasonal printed products, in harmony with the overall mood.

In the fall, rich but muted tones are popular. They have a pronounced character, but at the same time they turn out to be extremely universal. Original colors are mixed with black or white shades in different proportions, which affects their brightness and saturation. Regardless of the original tone, muting the color pool can completely transform your color prints and add a sense of elegance and sophistication to your design.

Let's say cranberry red is one of the brightest shades of the autumn color palette. It complements the richness of dark shades and brings fruity variety.

A dark and rich wine shade, Merlot is a versatile tone that reveals sophistication and depth. It works well in contrast with soft shades like light beige or white, but can also complement other darker shades such as navy or dark green.

An understated yellow-green shade, Antique Moss. looks fun and extremely attractive. A softer variation of the bright lime green that is popular in summer.

“Forest Biome” is a mysterious shade that evokes associations with a deep forest. It is perfectly complemented by cool metallic colors such as gold and silver.

The brownish nut hue exudes positivity and maturity. It's also one of the few browns that doesn't clash with other deep shades.

Toffee color. It can be perceived as a warm dark yellow shade or a soft muted orange. Either way, it's an eye-catcher.

Contrasting, bold, delicate and playful are just a few words to describe the soft lilac grape shade. Muting the color actually enhances its depth and character.

So, the beginning of autumn is the time to update the design of printed products: prepare seasonal booklets and brochures, new menus and postcards. A bright design in autumn colors will always attract attention, and regular updates will ensure that the materials do not become boring and look fresh and relevant.