Printed products for promoting luxury goods

Luxury products like expensive jewelry or, say, certain brands of cars require special approach to promotion. Advertising campaigns must use the highest quality printed materials. If everything is done correctly, then a printed product, for example, a booklet or packaging, will be associated with the premium segment, attract attention, be remembered and evoke a desire to purchase this or that product. Let's take a closer look at what is worth considering when developing a design and placing an order in a printing house.

Design and layout

Beautiful design and attractive layout are the first requirement for advertising brochure or any other marketing materials. It is important to maintain the corporate style. A thoughtful color scheme and correctly selected fonts are one of the hallmarks of premium printed products. If there are no specific corporate colors, then you should take care of the associative row or focus on other design elements. For example, sophisticated brochures are often made in dark colors - glossy varnish looks great against this background.

No need to overload products with text . The more concisely the information is presented, the better. You should also avoid standard fonts or fonts that are associated with other brands.

A dark background harmonizes perfectly with glossy varnish

The key to good layout is the correct grouping of text and illustrations. Everything should be presented as clearly and logically as possible. Otherwise (if the respondent has to shift his gaze several times), attention will be lost and the printed product will be put aside. That’s why you need to think through folding patterns (the number of folds and their location) in advance. Try to do something unusual that will be remembered by the audience. However, traditional products can also look great.

High-quality photographs

Photos and images are perhaps the most critical aspect of premium advertising printing. The visuals intrigue readers, force them to look for additional information, and provoke a purchase. It is important to resort to professional photography and get the highest quality photos with the smallest details. The lighting should be as natural as possible; the flash may cause an unwanted reflection, for example, if we are talking about a wristwatch or jewelry. Focus on photography is key to the success of luxury printed materials

If the product is photographed on a model, be sure to remove the red-eye effect. Also take care of the correct background for the photo - nothing should distract attention directly from the product.

Correct paper

A beautiful design with perfect illustrations can be ruined by the wrong paper. A brochure or booklet will look very cheap on standard materials, say, coated paper. Today, the market offers a wide variety of papers with a pleasant texture: velvety surface, extraordinary gloss, relief coating - all this allows you to attract not only visual, but also tactile sensations. This means that advertising will work much better. Paper with an unusual texture makes it possible to combine visual and tactile sensations

Modern printing technologies

No matter how great the initial idea is, it is important to execute it correctly. To do this, you need to carefully choose a printing house. First of all, familiarize yourself with the existing portfolio and equipment fleet: the greater the choice of technologies, the more unique the product you can get.

It is ideal if the printing house has hybrid offset printing. It allows you to print with UV inks, which are environmentally friendly, provide brighter and more vibrant colors, and dry faster. Also, such equipment makes it possible to use various varnishes and obtain a relief surface with various effects (orange peel, sandpaper, sand, etc.). In addition, it is important that the printing house has a variety of post-printing capabilities: die-cutting, lamination, varnishing. All these technologies help enhance the overall impression of printing.

Custom die-cutting is one of the ways to attract attention to advertising materials

Thus, printing advertising materials to promote luxury goods requires attention to the smallest details. It is important to think through all design elements in advance, including post-print finishing, find a good designer, photographer and choose a quality printing contractor. This is the only way to get a printed masterpiece with a wow effect that will make you want to purchase your product.