Print advertising: what and why?

If advertising is printed on paper, be it newspapers, magazines, information brochures, booklets, leaflets, or anything else that would be considered a portable printed medium, then we are talking about print advertising.

It's hard to say exactly how old print advertising actually is. There are examples of printed items that date back to early Egyptian times. In 17th century England, several different forms of advertising appeared in newspapers and on handbills. But the general consensus is that print advertising as we know it today began its development in 1836 when a French newspaper called "La Presse" began to be used for advertising and thereby lowered the price of the newspaper. Thus, commercial printing was born.

How much does print advertising cost?

Print advertising varies greatly in cost depending on the type of printing product, circulation, number of pages, and many other factors.

If you have a small budget, you will find something that can match its volume. These can be flyers, booklets, small brochures, or catalogs. The good thing about print advertising is that its cost is many times more economical and more effective than other types of advertising. This advertising will definitely reach its end user.

You can make a beautiful postcard/flyer/brochure with your advertising (put your logo/name/website on it) and send out a mailing to actual or potential clients. This will give you an increase in your client base and strengthen cooperation with regular customers.

In order for advertising to be remembered, different methods are used. For example, non-standard printed products, which are designed in different shapes and types.

Print advertising is the traditional and most effective way of conveying information about a company and its services. Therefore, it is very important to use it in a range of promotional activities for your company.