Victorious tandem.

Being, perhaps, the only bright comet in the gray mass of the domestic printing industry in 2011, the White Rabbit chain of salons pins great hopes for development on 2012. What is this, looking at the world through rose-colored glasses - “pink on white”? An illusion not supported by compelling reasons, hope at random, or a doctrine of total expansion into the digital segment of printing thought out to the smallest detail...? In the meantime...

The official printing partner is the printing house “Wolf”

By the way, the team of the White Rabbit salons will begin 2012 with corporate training, the purpose of which is to get to know each other better. Most likely, the key topics of the training will be “Active sales” and “Working with problem clients.” And in February, the Wolf Group of Companies and the White Rabbit chain of salons with an already registered franchise will take part in the Franchising exhibition, which will be held from February 28 to March 2 at the KievExpoPlaza exhibition center. “We will tell you about ourselves, introduce the White Rabbit network franchise with the support of an authorized partner Develop.

Everyone who wants to develop in the printing area can count on three levels of budgeting. Our experience in the regions indicates that franchise services may be in demand. We really want the exhibition to bring results, and in the first half of 2012 our network has grown both quantitatively and qualitatively.” The White Rabbit management understands that there is a difficult stage ahead associated with finding and training people in the regions. Nevertheless, the company is very enthusiastic about the development of the White Rabbit chain of salons and the Develop equipment sales direction.

“This tandem is invincible,” Petrik proudly declares. Tatyana Petrik notes that it is not enough to purchase equipment; it is much more important to rebuild the business process. And printing itself will be in demand for a long period of time. Digital printing is experiencing its dawn: roll printing circulations are decreasing and migrating to the sheetfed offset printing segment, which, in turn, flows into the digital segment.

The White Rabbit chain of salons, being an authorized partner of the Develop brand , is ready to help printers develop their business in the field of digital printing, and provide high-quality service to corporate office structures. In particular, a qualified service engineer will soon begin work in the Kharkov branch of the network. All printers of companies that purchased Develop equipment from the Wolf Factory will, if desired, undergo training from the company’s chief printer, who will also travel to the regions to establish internal communications with clients. The training lecture when installing the machine will be free, and further consultations will be provided on a paid basis (either in Kyiv at the White Rabbit facilities, or directly at the installation site of the machine). “Ask the impossible, you will get the maximum,” says Tatyana Petrik. — I would like to see the number of salons in the White Rabbit network increase to 50 by the end of 2012. The choice of cities where salons will open depends less on the population size and more on the development of infrastructure. We have an example of the Zaporozhye branch - in this industrial city the number of production capacities is so reduced that the printing industry does not receive sufficient incentive for development. Therefore, it is necessary to monitor and analyze the market. In this case, 80% of success still depends on the branch manager. We provide all the tools for a faster return on investment.” White Rabbit will be able to get even closer to its customers thanks to the updated website wkrolik.com.ua. For some time the company had been using a business card site, which it was trying to convert into a main site. And now, finally, the efforts have been implemented into a new product. The site is designed in a modern, lightweight style, without a lot of unnecessary information, and is adapted for different monitors. Its interface is intuitive, and the user understands how the resource navigation is organized. The site will present an assortment of White Rabbit products and news information, flash animated banners will be placed, with the help of which the user can easily and simply explore the site menu and select the desired section.