Printing for exhibitions: preparation in focus

Showcasing your business at an exhibition is one of the best ways to attract potential clients. Moreover, this is a great chance to expand the circle of partners from related fields, study market trends and business opportunities, participate in seminars, and exchange experiences. To make sure your participation is as effective as possible, it's important to prepare for your event in advance and invest in quality marketing materials that will help you stand out. Let's look at the most popular positions, which will be very difficult to do without.

Stand design

Whether it is a local exhibition for small businesses or a large international event, an attractive stand is the basis for success. The design of the stand largely determines the visitor's decision to come or not to get acquainted with the products of a particular brand. All kinds of press walls, roll-ups, banners with unusual designs will work in the company’s favor. At the same time, they should not only be catchy, but also quite informative.

Stand employees should be dressed in corporate clothing, so that they can be easily distinguished from other visitors. Guests of the stand will always know who to contact and will remember the brand faster, as they will see the corporate symbols more times.

Set of business cards

When preparing for an exhibition, a lot of time and effort is spent. In the hustle and bustle, you can forget about important little things. A business card provides an opportunity to make a strong first impression. Make sure you have a well-designed business card that matches the personality and aesthetic of your business. Don't forget to include your contact information on the card, such as your phone number or email address. Finally, bring a small container for the business cards you will receive.

Handouts

People go to the exhibition to learn more about each exhibitor. Provide them with enough reading material so that they can learn more about your business in detail. Ideally, the design of the handouts should match the design of the banner and other stand design elements and explain their content.

Hand out leaflets to those passing through and brochures to those who show initial interest - these products offer a little more space.

Print maximum information with a large number of illustrations in catalogs. These printing products are especially needed by those companies that have a wide range of products.

Also take care in advance of corporate folders and branded bags that will help you beautifully and conveniently pack handouts and product samples.

Treats and souvenirs

Small gifts or treats make it possible to attract many people to the stand. Prepare branded coffee cups and branded sugar sticks, as well as small promotional items like pens or notepads. A small investment will pay off very quickly.

So, a variety of printed products is an important component of success in the exhibition business. The main thing is to think through the design and content of each product so that they complement each other, evoke a desire to study in more detail and share with friends.

Wolf Printing House offers ready-made solutions for participants in various exhibitions. Visit our website, choose the products you need, or call our managers for professional advice.