Proper roll-up: what to avoid

Mobile roll-up banner is an excellent advertising tool. It makes it possible to present your company at various events, say, presentations, exhibitions or conferences. The large format offers plenty of space for both images and text. However, to create a truly high-quality roll-up, you need to carefully consider the design and structure. There are a number of aspects that should be avoided.

1. Do not design using Microsoft Word or PowerPoint

As already mentioned, the roll-up is a fairly large format product. It is necessary to use high-quality images and prepare an appropriate layout to ensure that the printed banner looks beautiful.

Popular office programs such as Microsoft Word or PowerPoint are not capable of producing high-quality documents needed for printing, so avoid them at all costs.

2. Don't forget about the cutting area

All printed documents must be prepared taking into account the requirements for the printing and cutting area, and banners are no different in this matter. When designing, be sure to add a 3mm border around all edges of your design. This will ensure there are no ugly white spots after the banner is cut to size.

3. Do not use images saved from the Internet

All images used in banners must have a resolution of at least 300 dpi. Very often, images saved from the Internet have a resolution of 72 dpi, which is too low for use in any printed documents, let alone large format banners.

In practice, using images saved from the Internet will result in blurry or pixelated images that will look unprofessional and unsightly.

4. Do not use other people's illustrations

In addition to the high quality of the images, it is important to make sure that you have permission to use them.

The ideal scenario is to purchase photos in special banks or use the services of a professional photographer/illustrator .

5. Don't use an overly saturated background

If you want to use an image as the main background on your banner, try choosing one that not too overloaded. Otherwise, the text and logos will be “lost.”

6. Don't overdo the word count

Your banner layoutshould be attractive, simple and easy to read. Remember that your roll-up is designed to grab the attention of a random passerby, like a newspaper headline. Keep information to a minimum and use supporting literature such as brochures or leaflets to provide additional information when necessary. acXhfrtL2gzcixVI_dYluJ67ygmTqnMkm0OjsFjIPTRuWbyU4NYPvFarKa_RMw-iVReymxTc7FVIetmBD7BB4CI=" style= "width: 100%;">

7. Don't use small fonts

Roll-upsshould be viewed from a distance, so avoid using small font sizes anywhere in your banner .

8. Don't use more than 3 fonts

It's also important to minimize the use of different font styles. Ideally, two fonts are enough to create visual impact and help create hierarchy without looking too fussy or confusing. 3 different fonts will be the absolute maximum.

9. Don't place text too close to the bottom

Remember that customers will most likely be standing when viewing your banner, so Don't place text too close to the bottom.

If you need to place text right at the bottom, make sure you use a point size large enough so that it can be easily read while standing. Alternatively, you can use less important images or graphic elements to fill the space.

10. Don't worry about too much white space

Air is a great idea in any design. Don't worry if you feel like there's too much empty space. It makes your banner easier to understand or remember.

So, there are many nuances that need to be taken into account when creating a roll-up. If this is the first time such a task has occurred for you, it is still better to entrust it to a professional. For example, invite a freelancer or post a project on the Design Exchange. After all, the image you project on potential clients or partners will depend on the quality of the banner.