The benefits of digital printing for small businesses

Digital printing quality has improved so much over the past few years that digitally printed products , it is difficult to distinguish from offset (or, as it is also called, analog). At the same time, the cost of such services falls. Both factors make digital popular among small companies with modest budgets. If you have never used this technology before, we suggest you understand its advantages.

Low price for small runs

Unlike offset printing, digital printing does not require expensive preparatory work and complex equipment setup. In offset, these costs are evenly distributed over each print in the circulation, so for large orders they are not so noticeable. But when we are talking about small quantities or single products, the cost of one copy becomes very significant, so digital technology is preferable.

The ability to relatively inexpensively order small runs of printed products allows you to change the design of marketing materials more often and adapt them to market needs , seasonal offers and design trends.

Fast order fulfillment

The lack of preparatory work also affects the speed of the circulation. It’s not for nothing that digital printing is often called operational.

If the work in the printing house is properly organized, printing on digital machines begins within minutes after receiving the order. Everything is automated and completed quite quickly. A person participates in the process only at the stage of checking the resulting layout: it is necessary to make sure that the layout does not contain hidden layers, unknown fonts, the raster images in it are of normal quality, and the layout itself is suitable in size for the medium on which it will be printed.< /p>

Fast corrections, editing on the fly

Even after printing part of the run, you can still make changes to the layout and continue printing. For example, there was an annoying typo in the layout, and it was noticed by the printing press operator already in the process. You can easily fix everything and start the circulation again. In offset printing, reprinting costs significantly more.

Ideal for personalized advertising

Digital printing allows you to add customizable information to each printed sheet. This can be a serial number, a barcode or a personal address to the client by name and surname, as well as various images and patterns and patterns that are not repeated from print to print.

In this way, you can print personalized materials for mailings , souvenir items (say, calendars with customer names), business cards or bookletswith codes for receiving bonuses or participating in sweepstakes, labels that are different from one another. This approach will ensure greater customer loyalty, generate interest in advertising products, and engage potential audiences.

Less waste

You order exactly as much as you need. And you can always print additionally. In offset printing, it is necessary to order large quantities - and often unnecessary products go to waste, or are stored in a warehouse for a long time, taking up space and becoming obsolete. Digital printing is not only more profitable in such cases, but also more environmentally friendly.

Convenience

The high degree of automation of digital machines makes it possible to simplify the remote acceptance of orders through special online stores. Thus, with standardized runs, you do not need to leave the office - just download the layout, choose paper and finishing - and get the finished product.

Conclusion

So, digital printing is faster, cheaper for small runs, more environmentally friendly and can be personalized. At the same time, it allows you to obtain products of very high quality and guarantees the repeatability of each print both within the circulation and for subsequent orders. Thanks to digital printing, marketers receive an effective advertising tool and the ability to adapt it to the target audience.