The benefits of infographics in printed materials

Want to attract more people and draw their attention to your advertising booklets or brochures, mailings? Try infographics. This is an original, interesting, digestible and accessible way of presenting material. Infographics are perceived much better than dry text, and attract attention no worse than bright images. Let's look at the top five reasons why you should use it as often as possible.

1. People get more information

We all love reading a good book or article. But in fact, our brains are programmed to do something different: most people process visual information much faster than text.

This means that a visual format will be better perceived, understood faster, met with less resistance - which very important when it comes to advertising messages, say, the benefits of products or services. Remember that most handouts are thrown away before being read. Thanks to spectacular and informative pictures, people are much more willing to read and remember your materials, and want to learn more.

2. Infographics have an immediate impact

We've all heard the five-second rule when it comes to first impressions. Whether it's four seconds or six seconds, it doesn't really matter. A carefully designed infographic will keep the reader's gaze on the page and interest him in reading the rest. Especially if you use bright colors, unusual layouts, attractive elements, beautiful fonts.

The visual version of the content “catches” before the text.

  3. Infographics are easy to share

< p>Interesting and well-designed data can interest the audience so much that there will be a desire to share. If we are talking about printed materials, then it is quite easy to take a photo.

If the infographic is duplicated in your electronic channels, for example, on a website or page on social networks, the task is even simpler - just click “like” or “share”.

As a result, you will receive a large number of mentions, and advertising can go viral and attract attention much faster, a simple text article.

    4. Visual presentation is more credible

Anyone can write a few statistics and facts in a short blog post. But creating beautiful infographics takes time. You'll need a dedicated graphic designer to create a color scheme, layout, and visual cues that make the material attractive and easy to read.

For this reason, when you use thoughtful, professional infographics, people are more likely to take your content seriously. After all, it is assumed that you spent time and money on making the content look perfect, and therefore spent time and effort on creating the right content.

    5. Great branding

The use of corporate colors greatly contributes to brand recognition. When people see and share your infographic, your colors and logos come into focus. The style is memorable - which means that you will definitely be recognized in the future.

So, infographics are a great way to present material and attract attention to advertising. It can directly communicate important things related to your company, for example, talk about the advantages of a product or service, their characteristics. In addition, you can offer readers relevant industry information, say, about market trends, which can also interest your audience and increase trust in print advertising and the brand as a whole.