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Advantages of leaflets as promotional products
12.06.2018
Finding the most effective methods to convey an advertising message is the key task of any marketer. With the development of digital technologies, printed leaflets began to be regarded as an outdated type of advertising product. However, they have several undeniable advantages. They are a great way to tell a wide range of customers about the company, promotions or special offers. Let's discuss in more detail the advantages of good old leaflets.
Leaflets are cheap
For small local businesses (restaurants, cafes, various food delivery services, shops, beauty salons, veterinary clinics) leaflets is a great and very inexpensive way to advertise your services. They are delivered to mailboxes or distributed in crowded places. In itself, production of leaflets in large quantities costs little, but purchasing and monitoring distribution services is quite easy.
However, no the need to rent expensive advertising space, buy or search for databases of email addresses or phone numbers of residents of several areas, causing irritation with spam mailings. In addition, leaflet distribution can be more effective because it reaches a larger audience, such as older people with limited access to digital resources.
Accessibility and a large amount of information
Unlike small flyers or business cards, leaflets contain significantly more images and information. Contact numbers, photos and product descriptions, quality certificates, company logos - everything you deem necessary. In addition, leaflets, unlike digital advertising, do not require any electronic devices to receive information.
The fonts used in the leaflet should be easy to read. For example, Arial, or similar.
Visual appeal
Under no circumstances should you skimp on the quality of leaflet printing, otherwise they will be thrown away before they are even read. Colors should be bright and images should be clear. If in doubt, it is better to seek the help of a professional designer in a printing house. It’s good if, in addition to printing, you use some kind of finishing, for example, die-cutting or varnishing. Then your product will be remembered and stand out among others. By the way, it is worth remembering that leaflets can be of completely different sizes and have a different number of folds.
Mass and geographic targeting
As already mentioned, the main method of distributing leaflets is delivery to mailboxes or distribution in public places. Mailboxes allow you to effectively cover specific spaces where your target potential customers live and work. Even the latest digital technology can't guarantee that your ad will reach every person in the area.
Business can also be a very interesting place. For example, when opening a new store, you can hand out leaflets at the entrance to the nearest shopping center, near the metro or public transport interchange. This method will be quite effective
So, leaflets in 2018 are still an effective and proven method of advertising. If you have created a really good leaflet, printed it in a modern printing house, designed it beautifully and thought about where to distribute it, the effect will exceed all your expectations. At the same time, advertising budgets will not suffer much.