Promotion using a flyer

If you are organizing a concert, a sports match, opening a store or launching a brand, you would probably want as many people as possible to know about the event. There are many ways to achieve this - direct mail, advertising in periodicals, on radio or television, billboards, online campaigns.

However, most of these options may not be available to small or medium-sized businesses because they will require a huge advertising budget. For this reason, it is worth paying attention to a time-tested and very inexpensive tool - flyer. Distributing flyers (with the right approach) always leads to a positive result and does not require a large amount of resources. Let's take a closer look at the advantages of this printed product

Get to the target audience

Flyers are a great way to convey information to a specific target audience. You can distribute them throughout your database or organize distribution in a specific location. For example, in a certain area - if you need to attract attention to a new institution, on a college campus - if you need to “reach out” to students, near concert halls - if a musical event is planned.

Be creative

Creative approach to design and manufacturing the flyer is very important. It is advisable to make sure that the product stands out among its peers (especially if we are talking about mailing) and attracts attention at first sight (if it is distributed in a public place). You literally have a few moments to “hook” the user; if this fails, the product will most likely be thrown away and no one will read your information. Therefore, all means are good: catchy colors, bright images, enticing headlines, interesting text, readable fonts.

It would be useful to resort to various printing options. For example, use a stylish selective varnish (it looks especially impressive if the overall background is dark), glossy or matte lamination, interesting die-cutting.

Tangibility

One more thing the advantage of a flyer is its material nature. If a person picks up a flyer and holds it, half of the goal has already been achieved. Then everything depends on the call to action and quality design. You can experiment with different options and analyze the degree of response.

Stimulus

A flyer can perfectly stimulate various actions. It can be used as an invitation, gift coupon, or discount voucher. Also, print advertising can be combined with digital advertising - if you apply the website address or QR code to the flyer, which will give access to the website, page on social networks, audio or video with additional information about your company.

Measurable result

Various discount codes, QR codes and similar features not only attract potential customers, but also make it easier to measure the effectiveness of an advertising campaign , help identify the most interesting proposals and forms of their presentation, help eliminate errors in subsequent circulations.

Economic efficiency

Offset printing of flyers is relatively inexpensive. And even a small enterprise can afford to order a large print run and tell a huge number of people about itself. At the same time, the format allows you to convey the necessary information. If mass production is not needed, and the target audience is narrow, then you can order the production of flyers digitally in small quantities. The advantage of this type of printing is the ability to personalize each product (add a message or a unique pattern), which in turn increases the response rate and increases customer loyalty.

So, a printed flyer is an inexpensive and very effective tool that is not worth it neglect if you need to convey certain information to the target audience. They are quite effective when mailing and/or distributing in crowded places, especially if they are brightly and well made.