Direct Mail: Tips for Creating and Using

We would like to share some useful tips for using direct mail.

To begin with, creating a layout for direct mail (direct mail) can be divided into three stages: visual design, color solutions and text content. Since in combination they can create a complex and oversaturated composition, you should carefully select colors and backgrounds in accordance with the content of the text.

COLOR

The background color, image, texture that you have chosen may significantly increase awareness of your product. Sometimes combining colors and images can be a challenge. Therefore, do you know what colors to choose for your layout? And how to choose the right images?

Here are the eight primary colors and some of their meanings:

Red: warns us, creates a sense of urgency, risk, danger and aggressiveness.

p>Yellow: spiritual color, represents happiness, warmth, bright shades can be irritating to the eyes in large quantities, often used to highlight or attract attention.

Green: money, nature, environmental issues, freedom, healing and calmness, calms, refreshes, has a good effect on the eyes; psychologically pushes you to move forward.

Blue: Offers financial responsibility, inspires confidence, dark shades are authoritative, dark and bright shades represent trust, security, dignity, paler shades mean freshness and purity.

p>Orange: warmth, provides a sense of pleasure and excitement, association with health, mood, makes the product feel more accessible.

White: associated with innocence, purity, peace and contentment, sterility, cool, freshness, can have a calming, stabilizing effect.

Black: color of power, suggests strength, authority, courage, seriousness, stability and elegance, is classic, in large quantities can be ominous.

Brown: associated with nature and earth, with warmth and comfort, suggests wealth, politeness, helpfulness and efficiency, firm and earned trust.

Now that you have a little idea of ​​what colors can mean, you need to sit down and decide what colors you want to use in combination and for what purpose.

After choosing the colors for the layout, you must determine the images you want to use. Think carefully about your message as you think through your design. The choice of image should not conflict with the message or brand.

IMAGE

Here are five things to consider when choosing images:

• Don't use Product images only. Include people or infographics to further understand the idea.
• Use an emotional tone in the design so that emotion is conveyed in the images.
• Images should not clash with color schemes.
• Select images that convey your message so you can use less text.
• Be sure to include your logo in the layout. You should always brand your layouts for recognition.

So, by creating a composition of text, images and colors that complement each other, you are on your way to effective direct advertising. If there are design conflicts between different elements, your message may be too confusing for the recipient. Ultimately, this means that your message is sent to the trash and you have wasted your money. Clear, concise elements that work together effectively are the best solution for your email campaign.