Promotional Products: Changing Seasons

Modern digital printing makes it possible to produce high-quality small-run products at a relatively low cost small money. There is no need to order many prints at once, as before. You can afford to change the plots and designs of brochures, booklets , business cards and other marketing materials as often as you want. And this is great, because seasonal marketing is a great way to attract additional customers and remind existing ones about yourself.

What are we talking about

In very simple terms, seasonal content is content that coincides with a specific time of year, holiday, or major event. Preparing seasonal materials, such as printed newsletters or brochures with limited offers, requires creativity and advance planning.

At the same time, it is advisable to come up with something original. Let's say, a booklet with a list of the most ordered products in a particular store is boring and monotonous. Try to captivate the reader with interesting information and colorful design.

In addition to exciting national events, a change in “scenery” may also be associated with seasonality in a certain area. Let's say, a set of marketing materials for travel agencies at different times of the year will be associated with the most common resorts - ski resorts in winter and sea resorts in summer. For many companies, it is important to prepare new printed products before exhibitions and the start of the business season.

Seasonal marketing is suitable for almost any business. This is always a great reason to update your supply program, offer a discount, or simply thank your customers by reminding them of yourself.

It is quite difficult for a marketer to choose topics that are interesting and “catch” the audience. Seasonality makes this task somewhat easier. For example, if an international sporting event is expected or a series of holidays is ahead, creating relevant stories is quite simple.

In addition, most events are known in advance, which allows you to carefully plan the production of various products, think through content and order printing. If you don’t have enough ideas, you can start from major national holidays and pay attention to something small.

However, it is important that the accent events coincide with the company's philosophy. For example, if you offer children's products, International Whiskey Day is not a holiday that will allow you to make some noise in the advertising field.

Another relevant advantage of creating additional seasonal materials is the opportunity to demonstrate to the audience that you are not everything equals. You care about image, brand perception and customers.

Positive emotions have a good effect on brand awareness. Effective seasonal campaigns engage the audience's emotions, memories and are highly memorable. Sometimes it is enough to simply send out greeting cards or thank you cards and small branded souvenirs.

Combination of channels

If you are planning a seasonal advertising campaign, you should carry it out across all channels at once: both print and digital . Make a direct mail campaign, create a new handout, and give your website a temporary makeover. In addition, you can make thematic publications on social networks or attract attention with competitions and promotions. This approach will significantly improve overall performance.

So, the onset of a new season, the approach of holidays or business activity is an excellent reason to improve your position in the market. Review your assortment, develop a new design for printed materials and pages on social networks, come up with promotions, or simply communicate with customers through advertising channels. This way you can increase sales and increase brand awareness.