The most successful examples of referral programs in world practice

Referral marketing is one of the most cost-effective marketing strategies. It involves using current customers to spread the word about the brand. By rewarding customers with valuable rewards, the strategy becomes a win-win for both parties. The company will receive an increase in profits, and customers will receive a pleasant bonus. Many global corporations have achieved success precisely with the assistance of grateful referrals. Read what benefits users received in our review.

Dropbox

The American cloud storage service has become a leader in its industry thanks to its well-thought-out referral program. The company not only quickly increased the number of subscribers (today there are more than 500 million worldwide), but also significantly reduced advertising costs (down to $0 per client).

A client who invited a friend received 500 MB of additional free disk space. And the invitee received the same. This is a tempting offer for subscribers because customers must pay for additional storage when they run out of space. To avoid costs, they can send an invitation to their friends and get free storage.

Uber

Uber's referral program (transportation service) allows you to give your friends first discounted rides, solving the search problem cheap and convenient transport for millions of people around the world.

A referral program was also used to find drivers - drivers who invited other drivers received cash bonuses.

So Uber has come up with a great way for new users to try Uber out and see how they like the experience. A free ride helps determine whether they want to continue using the service. As for customers, it is beneficial for them to receive a free trip for a service that they already use.

Amazon Prime

Amazon Prime is a paid subscription service for access to videos, music and other interesting files. The company took the path of rewarding its customers for disseminating information - and it worked, despite the relatively small amount that was offered - $5. A huge number of users took advantage of the offer.

Tesla Motors

The newest electric car company Tesla Motors decided to encourage customers to invite friends through a rather generous reward of $1000. However, these are not real funds, but a discount on the purchase of a new car. Those who respond to the invitation also receive the same bonus.

Customers who bring a certain number of new customers will also receive exclusive bonuses, for example, the opportunity to purchase a limited edition Model X or attend the opening of the Gigafactory.

Both the manufacturer and customers are confident that the strategy is very successful. There is a very positive response among users.

Google

G Suite by Google is a renowned cloud computing brand and a productivity and collaboration tool.

The G Suite Referral Program provides great value to the sender of the referral link. Referrers receive money for referring new customers to use the Google Suite G program. The amount depends on the type of subscription.

For example, if you subscribe to the starter version of G Suite Basic, referrers can earn $15 dollars per person. With the G Suite business plan, earnings increase to $30. Google limits the maximum amount to $3,000.

So, the referral program is an excellent means of promoting goods and services, which is very beneficial not only for the brand (increasing the number of clients), but also for the clients themselves, as it makes it possible to receive valuable bonuses and additional financial resources.