Improving the effectiveness of an advertising campaign: several fresh ideas

Modern marketing often gives preference to digital advertising. However, ignoring printed materials is wrong. They have a powerful influence on the target audience, help convey messages, attract customers and increase sales. If you feel that print advertising has lost its effectiveness, try changing approaches. Here are a few ideas that will help make it more effective.

1. Study your target audience

It is necessary to carefully study the target audience, its needs, problems, age, occupation, level of education, income. In general, know everything about clients. Such information will help to formulate and convey to clients exactly the kind of offers that will definitely interest them.

2. Don’t skimp on design

One of the most common mistakes in creating print advertising is skimping. Savings on materials, print quality, design. But the reality is that to make money, you need to spend it.

You have only a few seconds to interest a future client and make the right first impression. Don't spoil it with low-quality advertising. An unattractive product (business card, flyer, brochure or any other) will alienate the reader and cause negative associations with your brand. If you save on small things, then it is quite possible that the quality of products or services will be of the same level.

3. Integrate your advertising campaigns

You should not conduct several advertising campaigns in isolation from each other. Integrate print and electronic technologies. At the same time, it is highly desirable to maintain a single style and color scheme in the design of all advertising. Place images from printed materials on the Internet and vice versa - in printed materials, links to online pages where the client can learn more about you.

This strategy will increase awareness and be very effective. Customers who see an ad online may become more interested in a printed handout. And the client who received the handouts may want to learn more by following the links.

4. Be available for communication

Each An advertising campaign is an ideal opportunity to receive direct and honest feedback from your clients. This is a great opportunity to collect data on mistakes and errors. In the end, it is the customer who decides with his orders whether this or that marketing strategy will be successful.

So you need to provide people with the maximum number of ways to leave feedback, ask a question or discuss your proposals. Be sure to double-check phone numbers, website links, social media and email. If there is not enough space, create QR codes. It's fashionable and modern. Receive feedback in major messengers. In general, make access to you very simple.

    5. Monitor the results of the advertising campaign and modify it

It is impossible to launch an ideal campaign right away. It is necessary to constantly monitor efficiency and make adjustments in “real time”. To do this, there are various methods for analyzing customer behavior. For example, accept orders through different phone numbers, print different hyperlinks, create unique landing pages, offer discount codes and coupons. This will tell you where the client came from and what strategy brought him in.

Modern digital printing technologies make it possible to create small runs, which will allow you to change the design or text directly during the campaign. You will be able to adapt to the needs of your audience and make printed products as effective as possible.

These small tips will help you speed up the return on investment in advertising, identify the most convenient channels of communication with the client, receive adequate and honest feedback, and choose the appropriate design. We wish you successful campaigns!