Business card: Three ways to look like a VIP, paying like economy

You won't have a second chance to leave your first impression. In business, this rule must be strictly observed. Therefore, an important element of a business image are business cards, which from the first minute give an idea of ​​their owner.

It is not necessary to spend unimaginable amount for the production of business cards: the main thing is to remember the three basic rules for their preparation. And then, even with a minimal budget, you can leave an impression worth a million.

Material and shape

Standard business card is made on thick white cardboard, on a matte or glossy surface . The thicker the paper for business cards, the better, because such a product will make a favorable impression on clients, employees, partners and competitors, and will not wrinkle or tear over time. If in numbers, then the paper should be no thinner than 250 g/sq.m.

In addition, the business card will look more expensive, if it is made on a more corrugated surface. The standard card size is 90 x 50 cm, but you can also choose a European format - a card measuring 85 x 55 cm.

Important: when choosing size and shape of business cards you must remember that they must fit into the business card holder. Custom items may attract extra attention, but they are easy to lose.

Color and material

The color design of the business card must be consistent with the corporate style and correspond to its purpose, type, and type of activity of the employee and the company. The best option remains the classic black and white design, which provides easier perception of information.

Important: pay attention to what equipment the printing house uses. Innovative devices provide maximum color rendering and help create more wear-resistant and durable products. And in order for the business card to last as long as possible, use post-printing technology (varnishing, lamination, etc.).

Font

For business cards you need to use a simple, easy to read format. The name is usually in bold, larger font; the rest of the information is in regular font. It is not recommended to use Gothic or any other decorative style, even in personal business cards. Italics must be used very carefully, especially in cases where their owner has a difficult to pronounce surname, as well as when the product is written in a foreign language.

Important: business etiquette does not allow the use of frames, curls and other decorative elements on your business card.

Life hack: Use double-sided printing. There is an opinion that there is not much difference between single-sided and double-sided business card printing. And since the first option is much cheaper, customers often neglect the second. However, the effectiveness of applying information on both sides of printed products has long been proven. After all, in this way you can make the most of all 45 cm2 of a business card.