Everyone needs signs: rules for proper use

Exterior signs can significantly increase the number of visitors to your office, store or event. They serve different purposes (we'll go into more detail later), but in any case they should be attractive and informative. Let's take a closer look at how to achieve this.

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In many cases, a sign is associated with an outdoor structure identifying a store or other establishment. However, its functions are much broader. Essentially, this is any flat or three-dimensional structure located on or inside a building and containing graphic/text information. The main purpose of signs is to advertise a company or, say, an event, identify a brand, inform the audience, determine the direction.

Bright signs attract attention, therefore they are effective for increasing the consumer audience or the audience of the event, especially if they are placed correctly: so that it is convenient and noticeable. It’s hard to pass by the attractive sign

What

In addition to a beautiful and memorable logo (this is what helps increase recognition), you can add information about pages on social networks, for example, Twitter, Facebook or LinkedIn, to the sign - this way it will be easier to increase the number of visitors, as well as emphasize commitment to corporate social responsibility.

If the sign is dedicated to an event, then it is worth posting information about sponsors or advertisers. It is also appropriate to provide a hashtag - this will make it easier to track mentions of the event. Signboard with a hashtag - modern and convenient

Where they are placed

You can be creative when placing signs, not limited to walls on building facades. Think about your target audience - this will help you understand where you have the best chance of capturing attention. One of these non-standard places can be... toilet stalls. Also a good option is the space near the entrance, steps or escalators - places with good traffic.

Design

Of course, when creating a sign, design is of primary importance - the brighter and more impressive it is, the better it serves the function of attracting attention.

Color scheme will be a very important factor - bright shades will fit perfectly. Consider, for example, the red tones of Coca-Cola and the yellow of McDonald's. If there is no specific corporate color, you can resort to fashionable colors. Let's say, in 2018, according to the Pantone Institute, the leading color is purple. A good option is to use contrast to improve readability. Dark texts on a light background or vice versa are just what you need.

Bright color is the key to a successful sign

Format

The larger the text, the faster the user will see and read it, so give preference to the largest possible sign format. Moreover, the larger it is, the more noticeable it is from afar and the faster it captures attention.

For short-term use (for example, announcing an event), A4 size signs may well be suitable. If you need to post a large amount of information, or attract a large audience, then the choice comes down to A1 or A0 format.

Material

Long-lasting outdoor structures are made from various durable materials, for example, plastic, fabric, aluminum. However, in many cases you can get by with paper/cardboard. Additionally, paper signs can be laminated to enhance durability and can be spot-varnished to make them more attractive. To emphasize the premium quality, you can use various designer papers with relief or texture. In this case, your brand will be associated with good taste.

Printing

In any case, not only a beautiful idea is important, but also high-quality implementation, so you need to carefully choose a printing contractor. Find out in advance whether the printing park offers modern solutions that will allow you to print a beautiful sign without putting a strain on your marketing budget.

Thus, a sign is an important marketing tool that will enhance brand awareness and attract additional audiences . They should be given considerable attention, thinking through everything down to the smallest detail: location, design, and printing.