Why should a company blog?

A business blog is an important marketing channel (the same as, for example, social networks or direct mail), which helps make a business more visible on the Internet and promotes growth. Let's talk about its advantages of this channel.

For any business it is important to attract as many visitors to the site as possible. You can pay for traffic, do email newsletters, order paid advertising - but all these are quite expensive methods. Keeping a blog in this sense is much more effective.

Your site probably doesn’t have many pages, and they are not updated so often. For example, the “About Us” or “Our Contacts” pages generally remain virtually unchanged. But every time you write a blog, it's another indexed page on your site and another opportunity to appear in search engines and attract organic traffic.

This is also another clue to Google and other search engines that your site is active, and they should check frequently for new content.

In addition, blogging helps you gain popularity in in social networks. Quality content encourages people to share interesting posts and gives you the opportunity to introduce your business to new audiences.

If you have your own pages on social networks, there is no need to pay extra for new content; it is enough to use them as a repository for what is written on the blog.

Convert traffic into leads

When you have traffic coming to your site through a blog, you have the opportunity to convert that traffic into leads.

Each post is a new opportunity to acquire customers or build a base. Simply add a call to action to each post. Offer to download a free e-book, attend a webinar, test a trial version. Any reason that will help interest the audience is good. The process for converting a visitor into a lead looks something like this:

• The visitor visits the site.
• The visitor sees a call to action for a free offer.
• The visitor clicks on call to action and lands on a landing page that contains a form to fill out.
• The visitor fills out the form, submits information about himself and receives a free offer.

Build authority

The best business blogs answer common customer questions. If you consistently create content that is useful to your target audience, it will help you become an authority in their eyes. This is an especially useful tool for sales and service professionals.

If potential clients find answers to their questions on your blog, they will be more likely to purchase your services or products, trusting what you say because you have previously helped them with advice or recommendations.

In addition, blog readers will be more informed about your place in the market, your industry and what you offer. This makes a sales conversation much more productive than a conversation between two strangers.

Long-Term Results

Every post won't necessarily produce immediate results. It will occupy a certain position in search results for several months or even years - and potential clients will continue to come.

News

Although it shouldn't be the primary use, blogs also become excellent sources for marketers to communicate important information, such as new product launches or other important events.

So, a corporate blog is an excellent marketing channel that allows you to make your website more interesting, more visited and turn content into real sales.