Why do you need a graphic designer?

If you are planning to build a house, will you hire an engineer to design the design or Would you rather do everything yourself? Do you always have enough skills to repair a car with your own hands? Of course no. One way or another, you will need the help of a professional who is ready to do their job efficiently.

The same applies to the designer. His task is not just to create beautiful printed products. It must make the audience interact, think and think differently about your company, products and services. And this means that first impressions matter a lot. At the same time, improve the image after low-quality business cards or flyers it will be hard. It's better to do everything right right away. And that is why you should not try your hand at an area where you are not very well versed. We will try to convince you of the need to hire your own designer, outsource orders to a specialized company, or use the services of a professional designer who is always on staff of a good printing house.

Best result

There are many graphic design software accessible to anyone. But installing it on a computer does not mean understanding all the details. Unlike beginners, professional designers have created many different products for different companies. Therefore, they understand well which style and which design is best suited in each specific case. Their practical experience will help you achieve better marketing results.

At the beginning of a project, the graphic designer always takes care about important components of the future composition that are not visible at first glance:

• spatial harmony (how the position and surroundings of each element affect the overall perception);
• color scheme ( how different colors complement each other, allow you to highlight the main thing and highlight the secondary, how they influence the user’s emotions);
• features of the medium for which the design is being made (for example, the approaches to posters and brochures will be completely different);
• the right material (which will provide the best sensory and tactile experience) and finishing (such as foil stamping, varnishing or die-cutting).

To learn all of this, it would take a layman plenty of time. It will be much better if you focus on managing your company, finding new clients or expanding your product line - after all, no one knows your business better than you and there are tasks where you are truly needed.

Saving money

Hire a person for money if you can try to do everything yourself and save money Does money seem like something contradictory? But that's not true, and here's why:

• You're hiring years (or even decades) of professional experience. The person has invested a lot in his education and is ready to provide it to you without additional investment.
• you pay only for what is necessary. Quite a few designers work on projects. You do not need to hire an additional person on staff, pay a rate for those hours when his services are not required, look for an additional workplace, provide sick leave or vacations.
• you will get the result much faster than if you entrust the design to one from your employees, or try it yourself. A person who is good at something can do in a few hours what others would take weeks to do.

Reliable partnership

Perhaps with the design of one small product Someone from your staff can handle it too. But if you are focused on marketing work and serious branding, you cannot do without a professional who will carry out all your orders in the same style, know the features and nuances inherent in successful print advertising campaigns.

So, even if you If you are a very small enterprise, it is better to involve a professional in creating marketing materials who will help make the products not only attractive, but also effective. If, however, there are not enough funds for a special person, a good solution would be “Design Exchange » - An Internet platform where you can voice your requirements and choose a contractor who will satisfy the price and quality of work.