20 Budget Marketing Ideas

Start-up businesses, as a rule, do not have large budgets to promote their products or services. But there are quite a lot of budget ways that really work. We present some of them...

    1. Loyalty program. Bonuses and rewards are a great way to retain existing customers and encourage repeat purchases. And it costs virtually nothing to the business owner. Start by printing business cards that you can stamp with every purchase. When the required number is reached, offer a discount or a small gift.

    2. Referral program. Promise some kind of prize to your clients who bring new clients to you. In this way, you can ensure a flow of new leads.

    3. Cooperation. Think about which related business you have a similar target audience with. Exchange printed materials and develop some kind of package offer that will be beneficial to all participants, including buyers.

    4. Participation in the event. Thematic exhibitions, conferences, and seminars provide an opportunity to meet the audience face to face.

    5. Activity on social networks. Social networks allow you to establish a two-way dialogue, which is very important for the formation of customer loyalty.

    6. Competition. Run a fun competition that encourages users to post on social media with a relevant hashtag. This way you can grow your audience.

    7. Posters. Print some posters and hang them in public places. The costs are small, and the opportunity to attract attention to the new product is excellent.

    8.Banners. Vinyl banners are another affordable way to convey your advertising message to a large number of people. They can be placed in your establishment, at exhibitions and, if your budget allows, in places where potential customers gather.

    9.Advertising magnets. This medium hangs prominently in almost every home. It is especially important to promote food or drink in this way. Make the magnet more interesting so that it is sure to be attached. For example, print special offers on it or place necessary information (like a list of useful phone numbers or posters of local events).

    10. Business cards. Ultra affordable printed product. With the right approach, it will give you the opportunity to stand out and be remembered, and make a great impression on the customer. Feel free to hand them out at every opportunity.

    11. Guidebooks. An excellent tool for travel agencies, cafes, restaurants and other places of interest to tourists. Guides with advertisements for various businesses can be placed in hotel lobbies, museums, and food establishments.

    12.Stickers on cars. Come up with creative stickers. So that people would want to stick them on their cars. Thus, you will receive advertising on transport with minimal investment.

    13.Flyers. A universal and affordable printing tool. They can be handed out or placed in various places to promote almost any business.

    14. Flyers. As an advertising tool, they are very similar to flyers, but offer more space for vibrant images and relevant information.

    15 . Hangers. Try hanging them in areas where your audience meets. The advantage of a hanger is savings on postage costs and direct delivery into the hands of potential buyers.

  16.Brochures. Pprint brochures for various occasions. They help talk about your products or services. They can be distributed during events, placed in places where people spend time (hotel lobbies, clinics, cafes) or sent by mail.

    17.Postcards. A beautiful advertising item that allows you to remind about yourself, congratulate you on the holiday, and thank the client for their support.

    18. Content. You can create a blog, post useful videos or images on various resources. The more interesting the content, the more effective your work will be.

    19. Master classes. If you can teach something to clients, give free master classes. This requires minimal investment, but arouses interest on the part of customers.

    20. Niche periodicals. Advertising in niche or local publications costs significantly less than in large national media. However, it provides an opportunity to tell an interested audience about your proposal.

< p>So, not all marketing tools require huge investments. A little imagination, a creative approach, high-quality printed products - and you can achieve success without large advertising investments.