5 pillars of corporate style

Corporate style is what will set your company apart from its competitors. Modern printing has many options that will help emphasize your corporate identity at minimal cost. Here it is important to remember the five pillars on which it rests: trademark, logo, slogan, corporate fonts and colors. The use of these elements is a prerequisite for creating recognition. Especially on those types of products that are always in sight. This is:

Business card

If you intend to actively expand your business, take care of printing business cards for you and your employees. An original business card with the necessary information will enhance the favorable impression you make on your potential clients and partners. Moreover, modern printing houses offer different options for paper and finishing. But the main thing is that the business card should contain the logo and the most important information about the company.

Letterheads

Envelopes and folders. The form can be used for commercial proposals, orders, statements, minutes and for any business correspondence. It has not only an informative, but also an advertising function. A letterhead with a logo will strengthen your status in the eyes of clients and partners. As a rule, branding and contacts are placed on the form.

Advertising catalogues

Booklets, brochures, posters are used to showcase the information you want to convey to your clients. Their main feature is the ability to clearly and structuredly convey all data regarding goods and services.

Souvenir products

Calendars, pens, notepads. Souvenir products are an effective means of influencing the target audience, which can, at low costs, provide not only a one-time increase in sales, but also form a permanent customer base. It is advisable to use them not only as gifts during the holidays, but also during exhibitions and advertising campaigns.

Branded packaging

Branded packaging provides a unique opportunity to stand out among competitors. This is a way to attract attention and sell yourself without advertising. Packaging serves as an important marketing tool, attracting consumers, positioning the product, brand, informing the buyer about the properties of the purchase.

Important: regardless of whether you are printing business cards, wall calendars or TV packaging boxes, all printing must comply corporate standards: the slightest deviation in shades, line thickness or logo size will destroy the image so carefully created. Therefore, the production of corporate printing must be entrusted to one partner who uses high-quality materials and equipment.

This guarantees a unified approach to the design of all products. In particular, it will provide equally rich color on any medium, and the logo will look proportionate both on the corporate envelope and on the advertising billboard.

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