Big versus small: how beginners can compete with giants

Large businesses are often too clumsy to keep up with all the changes On the market. Sometimes new features introduced by small companies are subsequently copied by large players. The most successful innovations become standards for everyone. For example, previously only small cafes and only in their own district were engaged in food delivery, but now it is difficult to imagine a large chain of pizzerias without their own delivery service.

Of course, it is difficult to always be one step ahead of corporate monsters. And a new idea does not always work out as expected, but this is not a reason to give up. You can and should look for your niches and gain leadership in them. Moreover, small businesses have a number of advantages that are not typical for large firms. And they are the ones who will best help in promoting goods or services.

Passion

All successful entrepreneurs are passionate about their work and devote all their time to it. They have an excellent understanding of their subject and are constantly developing in the direction of interest, sparing no effort. Hired employees, as a rule, cannot boast of such an approach. Use your passion in advertising materials - sincerity will definitely attract potential customers.

Flexibility

The owner of a small company can independently search for new directions, monitor market trends, and quickly respond to customer complaints. This makes it possible to quickly develop interesting advertising campaigns, say, related to seasonal offers.

It is simpler and easier for a small enterprise to launch a loyalty program, order promotional gifts, print various handouts, experiment with the design of advertising layouts and messages. Let's say, if a new popular meme has appeared on the Internet, an entrepreneur has a better chance of using it in advertising before it loses its relevance: there is no need to coordinate every step with senior employees.

Response speed

For the success of any business, it is important to offer the audience a product that solves certain problems and satisfies certain needs. It is much easier for small businesses to quickly respond to market trends and meet demand, adapting their offer to it. Using modern capabilities of online digital printing, you can deliver an updated offer just as quickly, beating your competitors at the turn.

Communication

The absence of a huge staff, technical support departments, hotlines and unprofessional operators has a positive effect on image and trust. Communicating directly with the manager or responsible managers allows you to resolve all necessary issues without causing irritation.

Individual approach

Large firms can afford to lose some customers by unifying their products and saving on production. A small company is more attentive to non-standard requests and will try to satisfy them. Therefore, for example, for original furniture, it is better to turn to a local craftsman rather than to a supermarket.

Knowing and understanding your target audience well, you can develop personalized offers that take into account various interests. Even if you simply add a personal message to regular mailings, congratulate clients on the holidays on time by sending beautifully printed cards, the response level will increase significantly.

So, small businesses are often more flexible and easier to adapt to clients and their requests, build friendly relations with customers, building loyalty and trust. This approach should also be used when creating an advertising campaign - offers should take into account various needs and, ideally, be as personalized as possible.