Booklet design: fresh ideas

Booklets are a universal and very informative type of marketing materials. In simple words, it is a folded sheet of paper that contains text and images about a product and/or services. Sound boring? Don't rush to conclusions, here are some ideas on how to make them more creative.

Invitation Booklet

The next time you want to send a client an invitation to an event, take the opportunity to include not only the date, time and place where you will meet. A brochure provides additional space for information about who you are, what you offer, and how your event will benefit you.

Various folding

There are many ways to fold paper. Make your booklet original through non-standard folding, this will help you stand out from competitive printed products. By creating an unusual design, you send a message that your brand supports unconventional thinking and innovative ideas. One option is to make the images look good both bent and unbent.

Playing with shapes

It is also not necessary to snap to a standard rectangle. You can make a booklet of absolutely any shape - a star, a circle, a triangle, any product that the brand produces - there is no limit to your imagination. The main thing is to think about how such a product will be folded. Moreover, it is not a fact that everything should be symmetrical.

Thumbnail

Booklets smallerthan standard A4 look very attractive and unexpected. Such a neat product is good to put in envelopes for mailings or to hand out at exhibitions.

Infographics

Infographics allow you to add a huge amount of information to the booklet in a very concise format, and this is important when there is a lack of space. Another advantage of infographics is that they grab attention. Be careful with your use of color and text so as not to overwhelm the page. There must be enough free space between the elements, otherwise they will all merge.

Fortune Teller

Even if predicting the future is not your business, a creative booklet in the form of a children's fortune teller game can “work well” . Use each segment to highlight a position in the assortment or simply present them in a different design. Because the final product is three-dimensional, you can make a stronger impression on your audience.

Focus on images

Booklets are designed to provide information. But the text itself does not look very attractive. Try to avoid a lot of words and replace them with an attractive accent image. This same image can become the basis for the shape of the booklet itself. Thus, the reader understands the essence of your proposal at first glance.

Small souvenir

People receive a large number of printed materials with a variety of advertising. It is often overlooked, so you need to find a way to stand out. Try to sweeten your product with a small useful souvenir - this way you will have a much higher chance that the product will be read.

Cold stamping

If you add cold stamping to text or pictures, you will get a surprise effect and a premium appearance. Embossing gives depth and texture to the page - both of which encourage the reader to take a closer look and read what is said. TdqhRvOSPSHxDzD3EWT9e3dDBTnBPBpDqkGup6TksP3m2B7kp8GI2NWvtuCpJNzf8h2k2VRfoHOo8GOco5fdP0Aw=" style ="width: 100%;">

Moving elements

Another unique design option is elements that move. It is best to put text on them if you need to highlight the main message of the advertising message

So, booklets should not be boring. There are many opportunities to make them original, attractive and interesting to the reader. Take the opportunity to stand out!