Prepare your calendars in the fall

Are you looking for a great promotional souvenir to promote your business and don’t know what to choose from the huge variety of offers? Pens get lost, cups break, notepads go unused? How can you be sure that your logo will be visible every day and that the item will be useful? Promotional calendars are an excellent option for increasing brand awareness, because they are in front of your eyes every day, are inexpensive and work effectively.

Advantages of advertising calendars

Advantages of advertising calendars

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A calendar is a very useful souvenirthat can be seen almost everywhere: in the office, school, homes, shops, and in some places even several at the same time. Despite the availability of various applications in mobile phones, people need printed calendars for time management, appointment reminders and birthdays. Pros of the calendar:

• limitless design possibilities and first-class images;
• large space for branding, infographics and any useful information;
• relatively low production cost ;
• long operating time

Design rules

Calendars can be a good gift to clients or partners, if you approach the design creatively. For example, for a veterinary clinic, a win-win option would be to place photos of animals in funny poses on the calendar. A hotel or travel agency can choose the most beautiful scenery at different times of the year. Photographers - post your photos and reminders about holiday photo shoots. Bright images on calendars look attractive

Thoughtful content

< p>A large area (when it comes to, say, monthly calendars or poster calendars) makes it possible to unobtrusively add text, talking about the benefits of your services or products. Here is additional content that will enhance the effectiveness of the calendar as a promotion tool:

• make sure that your logo is printed on every sheet;
• it would be a good idea to place contact information on all pages . It will always be in front of your eyes, unlike business cards. It is important to provide links to the website and indicate how to find you on social networks;
• add a call to action, for example, invitations to seasonal events, special offers;
• a fairly interesting option - various infographics.

The more pages, the more space for marketing information

Printing without problems< /h3>

Calendars - very common productsso there will be no problems with printing, including when ordering online. Many resources offer ready-made templates and grids.

However, you need to decide in advance on the format, material and printed small “pocket” calendars can be produced in large quantities for relatively little money. Poster calendars have the same advantage, but with the added benefit of a larger area for images or content. Flip calendars (desktop or wall) offer the most creative space, offering multiple pages.

Whichever option you choose, make sure you find a reliable calendar manufacturer who will provide excellent print quality and can offer additional finishing, for example, relief varnishing or die-cutting.

Die-cutting of a non-standard shape is a winning option

Distribution location

Distribution location

Another important aspect when preparing a calendar is the place and method of transmitting the calendar to the audience , the choice of which determines the circulation. On the one hand, the wider the coverage, the better - and you can make a choice in favor of an inexpensive mass product. On the other hand, an expensive, beautiful product with an interesting finish will attract more attention. Here are the most popular options:

• an exclusive gift to the most interesting clients;
• a stack of products at the reception desk in your company or in establishments you visit (such as clinics or hotels);
• direct mailing to a potential audience;
• distribution at exhibitions/fairs and other promotions

So, calendar does a great job for your business. When the budget is limited and you need an effective means of promotion, promotional calendars guarantee excellent results. They are practical, creative, affordable and durable. If you haven’t tried it before, then it’s time to start planning in order to be in time for the winter season.