Getting ready for the holiday season

A series of winter holidays are ahead. Gradually, festive illumination appears on the streets, and the counters of the days remaining until the New Year turn on. This is a great time to remind your clients, encourage your employees, and lay the foundations for success next year. So it’s time to prepare souvenirs and all the necessary printed materials...

Thoroughly and in a timely manner

November may seem too early. But you shouldn’t put everything off until the last minute, because on the eve of the holidays, printing houses are too busy and there is a risk of not being able to receive your order on time. Especially if you need not just printing, but also different finishes. In addition, it is very important to think through everything carefully - both the product range and the design - and this takes time. What might you need first?

Holiday cards

Perhaps the most traditional New Year's souvenir is a postcard. A beautiful postcard serves as an excellent reminder of yourself, and it is a relatively inexpensive product that can be printed in large numbers. If you make it truly impressive, there is a high chance that it will not get lost among other holiday letters. It’s good if it takes an honorable, prominent place in your clients’ office - others will see it, and therefore your logo.

Try printing with metallic inks. Attractiveness can also be increased by using an original post-printing finish, for example, adding fancy laser cutting or a beautiful shimmering varnish. Postcards also look great on designer paper.

It is also better to prepare a base for mailing and send envelopes in advance, preferably before December 15th. After all, the mail will be busy on the eve of the holidays, and the spoon, that is, the postcard, is on the way to the holiday.

Calendars

Another very common type of gift is calendars. Wall-mounted, desktop and even pocket is an excellent marketing tool that “works” throughout the year. But here, too, a creative approach is very important - after all, you need to create a desire to use your product. A non-standard plot, a little humor, attractive illustrations and high-quality printing are important conditions for success.

Wall or tabletop planners can also be an excellent alternative to a calendar - convenient, practical and always at hand. You can immediately include events related to your business, for example, the time of promotional offers or discounts.

You can enhance the effect of calendars or planning by announcing a competition for the best photo against the backdrop of a souvenir - this will stimulate posting relevant photos on social networks - and your brand awareness will grow.

Discount cards/vouchers

Winter holidays are the time of the greatest discounts of the year. During this period, people are actively preparing for the holidays and are willing to part with money. Good promotional offers will encourage people to come to you. Prepare a circulation of discount cards or flyers with special offers and send them to your database of potential customers - the response can be quite high. You can also print and send catalogs of promotional items.

Gifts

Small gifts to partners and clients (including potential ones) are very important for building long-term relationships. Modern printing technologies make it possible to inexpensively print on a wide variety of products. Diaries, cups, mouse pads, flash drives, mobile phone holders - all this is used constantly, reminding of the donor. Show your imagination, order an unusual but useful souvenir with your logo - and the investment will quickly pay off.

So, preparing printed materials is an important aspect ahead of the holiday season. Beautiful products will attract the attention of existing and potential customers, cause pleasant associations with your company, and lead to an increase in visitors and profits. Therefore, you should not skimp on quality design and printing. Choose printing houses with a large number of different equipment and use the maximum number of printing, and especially post-printing technologies.

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