How printing helps us sell cars

The key to a successful business is common values ​​when choosing a printing partner. Car dealership experience

What do a car dealership and a printing house have in common? Quality, wide range of products, customer focus. The use of printed materials in car dealerships has certain specifics. Despite the fact that clients can receive comprehensive advice from sales managers, most often they want to understand the specifics of buying a car themselves. And here it is important to provide them with complete information about the terms of the transaction and, in fact, about the cars themselves.

To do this, we use booklets, detailed price lists or advertising brochures, in which we describe in detail all the characteristics of the car, which allows the client, if necessary, to return to the issue that has arisen.

All specified materials are handouts. Having compiled an estimate, our financial managers came to the conclusion that digital printing would be the most justified in this case. We were also interested in offset printing of large quantities of booklets and leaflets with lending terms that our promoters distributed throughout the city. And for advertising campaigns for new cars, exhibitions and outdoor advertising, we also needed press walls, roll-ups, banners and other types of large-format printing.

We were faced with the question: who can meet our printing needs in full, taking into account the budget included in the estimate? Having studied the offers of the capital's printing houses, we chose Wolf.

Firstly, the company has its own modern equipment fleet that met our requirements. Secondly, Wolf guaranteed the quality of its products. Thirdly, in addition to standard printing, their assortment included offers for printing specific products.

In particular, we are talking about hangers - cardboard advertising media that are placed on the door handle. They are convenient for posting general information about a car or promotions for its sale. In addition, a hanger hung on a door handle or mirror will not damage the surface of the car, while the client receives all the necessary information.

Production of advertising printing is the first part of the work on the company’s image. The second, no less important part is the printing of products, which should emphasize the status of our car dealership. We are talking about business cards for employees, badges, branded folders and packages, pens, contract forms, envelopes, etc. Everything must be done with high quality and in the same corporate style. It is important to maintain the same color, format and clarity of lines.

Order this We decided to entrust the products to another printing house. This was a rash decision, since the company color on business cards and folders was different. In addition, it did not coincide with the standard that was prescribed in our corporate code.

We returned to Wolf. Because failure to comply with the rule on a single partner for doing business resulted in unreasonable expenses for us. In modern conditions, this is an unaffordable luxury.

Having passed the test of the hryvnia, we were once again convinced that any partner, and printing in particular, must share our values: quality, reliability, efficiency. We are focused on fully satisfying the needs of our customers when purchasing a car. Wolf is fully focused on us.

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