How to create a promotional brochure that your client will love

There is an opinion that printed advertising products have lost their value and cause people more irritation than positive interest. Indeed, many people prefer not to litter the already full pockets of bags and clothes. After all, who needs these meaningless pieces of paper in the form of business cards, leaflets, flyers, and even more so multi-page booklets?

We hasten to please all businessmen: the public will definitely appreciate and will be happy to take several copies of your printing if they are designed correctly. It would seem that what is so difficult here? However, there are a few secrets that we will share with you. So, how to make a beautiful booklet that will really interest the target audience:

Play the role of your company's client

You are probably already familiar with this useful technique, but it definitely won’t hurt to repeat it. It’s quite simple: you need to imagine yourself in the shoes of a person who might be interested in your product. Use your creativity as much as possible and try to get used to this role. Great! Now think about what you would like about the printed material that is offered, and what you would like to avoid. What kind of printing would you definitely pay attention to if you were a potential client?

You should also not forget about the gender and age of the target audience. Take into account absolutely all factors and then you will be able to understand what the audience is missing and what is better to focus on. For example, on the colorfulness of the product or, conversely, on simplicity and conciseness.

Come up with an individual feature

The design of the booklet is the first thing that others will notice. That is why special attention must be paid to its development. Make sure that your printing looks stylish and brings aesthetic pleasure to people. And some unique feature will help make it recognizable and memorable.

For example, partial lamination, embossing and UV varnishing will decorate printed products and add exclusivity. Interested? Then use a unique #promo code and get a discount on the design of your dreams!

Offer something you can’t refuse

Even if the advertising materials are bright and extraordinary, this does not guarantee one hundred percent success. So if you decide to order the usual A3 or other format booklets, make sure that they become truly useful and do not replenish the nearest trash bin.

A good discount on goods and services can be an excellent option , an invitation to a free tasting of new products and win-win lotteries for booklet owners. Such pleasant little things will not leave the public indifferent. They will also remind you once again that your branded printing may come in handy!