Marketing activities with the arrival of spring

The arrival of spring is associated with the sun, warmth and good mood . All this can be used perfectly in marketing. If you add several activities, timed to coincide with the onset of spring, you can spur sales. We offer several ideas.

Revise the assortment

Spring is a great time to do some spring cleaning. Both literally and figuratively. Review the results of the previous year or quarter to identify items (products or services) that are not profitable. It's time to remove all unnecessary things or have a big sale, and then focus on something more profitable or look for new solutions.

Add some color

In the warm season, everyone is full of energy and enthusiasm after a long winter. Redesigning your marketing materials using bright colors will help attract additional attention. Order a new edition of corporate products - business cards, booklets and handouts - and stand out from your competitors.

“Clear” content

General cleaning can affect not only the office or positions in the price list. Spring is an excellent opportunity to check all printed materials and Internet pages for errors, remove unnecessary items, and add more relevant ones. It may also be worth ordering new illustrative material and new texts, adding information in other languages.

Try something new

This time of year is great for new initiatives. You can launch a YouTube channel, advertise in print media or on billboards, create a website if you don’t already have one - the most effective option will only appear as a result of experiments, but it’s worth it. You can also update the design of the site or add new functions and offers.

Create an alliance

In the spring, the services of travel agencies, florists and restaurants are very relevant. You can combine your efforts (for example, place printed booklets in such establishments) for joint advertising or some common, more profitable offer to customers. This way you will strengthen brand awareness, be able to increase your customer base and increase your profits.

Launch a competition

There are many holidays in the spring, and each of them is a great reason to increase traffic to pages on social networks. A good option is to coincide with some event with some kind of competition, say, for the best photo of your product, the best recipe for a holiday dish, or the best story. In any case, you will receive reposts, “noise” and strengthen your position. New users will come to you and your customer database will increase.

Offer special conditions

Various discounts, promotions, bonuses have an excellent effect on increasing sales. Especially if you communicate about them through all possible channels, not forgetting direct mail. Try changing the type of product, say, instead of flyers print circulation of postcards with a beautiful design on thick paper - originality always works.

Organize an event

In spring, people are more positive, so they are more willing to take advantage of your offer. You can organize a seminar, a tasting, or just a party for clients - in any case, this will be an additional informational occasion to remind you of yourself.

Another option, which, moreover, will help emphasize your concern for the environment - organize joint cleaning of any area or planting trees.

Don't forget about the holidays

The next three months will have many reasons to congratulate your audience, both religious and secular. However, such mailings require a thoughtful approach - you need to be clearly sure that this is the day that respondents are celebrating. For example, a card for Mother's Day is unlikely to be appreciated by the male half. Personalized digital variable data printing is ideal for cards. The main thing is to prepare the base well.

Give thanks

Send thanks to clients by mail - card, bouquet flowers or a small souvenir. Think over some special reason - any person will be very pleased with such a sign of attention.

So, the onset of spring is an excellent opportunity to increase your marketing impact on potential clients in various ways. Activities will attract additional attention, bring new people to you, and strengthen relationships with existing customers.