Print Advertising: Ideas for Inspiration

In the modern world, many marketers neglect print advertising, preferring the Internet and social networks. However, the world's leading brands do not ignore print advertising, because high-quality design and a creative approach work wonders, attracting a huge number of potential customers. We offer you a selection of interesting options. Perhaps these ideas will inspire you too?

"Melts in your mouth , not in your hands" - the M&Ms slogan from television advertising, known to almost everyone. The brand's print advertising also attracts attention. Anyone can recognize the shape of a computer keyboard, and this ad campaign showcases the familiar product in a fun way, highlighting the ability to personalize your favorite candy. On the special website mymms.nl you can choose colors, inscriptions and images that will be applied especially for you to the candies and packaged in the box of your choice.

The slogan chosen for the illustration and reflecting the mood of the campaign as a whole, “communication becomes sweeter,” is also noteworthy.

British artist Helen Musselwhite together with the global advertising agency Leo Burnett produced a series of illustrations for a McDonald's advertising campaign. The goal of the campaign was to increase interest in reading books and highlight cooperation with the publishing house DK Books, whose books were included in the Happy Meal.

The timing of the release of the advertising layout of the automotive giant Jeep coincided with the celebration of Earth Day (April 22). Israeli advertising agency Draftfcb designed a simple and stylish poster. The symbolic green background contrasts with the black color of the car as it falls from the Earth. The ironic inscription reads “If there is no planet, where will you drive?” The design simultaneously emphasizes the company's corporate social responsibility and arouses interest in the brand.

Another great series of advertising images for the Jeep brand that looks really cool. It is united by a fairly simple concept - each poster contains an image of an animal that turns into another animal if it is turned over: a deer, a giraffe and an elephant become a sea lion, a penguin and a swan. The campaign was invented by the agency Leo Burnett France and combined with the slogan “See what you want to see”

“Brevity is the sister of talent” - this is how one could describe the Fedex “Neighbors” advertising campaign. The design idea is simple and lies on the surface, which makes it very attractive. A parcel is transferred from one apartment to another; the card elements are highlighted in a darker color.

The general context emphasizes the speed of transmission and the care with which the company treats each shipment. Three similar layouts were developed (USA-Brazil, China-Australia, UK-Spain). ntWnzX8jbOw-bGl7il1p6BWuVE1suhhksi19GNRxmk1IkvpGsGiT7EAHN34vmqzbY2XNi9KNKwg=" style="width: 100%;" >

The advertising layout of the Brazilian agency DDB for a safari zoo emphasizes the closeness of man and nature in this establishment. The combination of real photographs and photoshop draws attention to each advertising layout of the series and makes you smile.

The Orbit chewing gum advertisement, developed by the Israeli agency Gitam BBDO, is another great example of a good sense of humor. The general concept - “don’t let lunch see breakfast” combined with funny illustrations works great to attract attention.

The Duracell ad, developed by Gray agency from Singapore, is a little scary, and it works. The series of pictures contains images of ominous dolls in the doors of a children's room. The general slogan is "Some toys never die." Quite an unusual way to emphasize the long service life of batteries.

Powers – famous Irish whiskey producer. Its advertising campaign was designed to reflect the honey notes, natural aroma of barley and the warmth that comes from every glass of the drink. For the posters, landscape photos were used and a photorealistic landscape was recreated, which evokes associations with the origin of the brand.