Print marketing: current trends

Today, many marketers are redirecting advertising budgets to the digital sphere. However, consumers are constantly faced with an overload of information and advertising coming from every digital channel. Marketers face the challenge of standing out amid the digital noise. For this reason, you should not ignore printed materials. This is still a very effective way to convey a message to an audience. Especially if you closely follow modern trends, including integrating print and digital capabilities as much as possible.

QR codes

Printed content can direct consumers to your website and social media. Thus, advertising works online and offline. A fairly effective method to engage the audience is printing QR codes. This is much more convenient than just links to Internet pages. They can be scanned using a mobile phone and get direct access to the site or special offers.

Coupons/promotional codes

Discount coupons have been a popular tool for promoting products for several decades. Modern coupons can be equipped with a special promotional code, which is entered when purchasing on the company’s website.

Such codes can be created specifically for an individual or a group of people. Personalized codes provide a higher return on investment than generic codes because they make consumers feel more valued. Individual codes also provide excellent data for analysis, study of purchasing habits, and offer greater control in making customer-oriented decisions. Your company can improve its products or services to better meet customer expectations. This will lead to greater response and stronger business connections.

Augmented Reality

Another powerful way to enhance printed products is to use augmented reality (AR), which projects images from a computer into real physical space. .

Businesses in various industries are experimenting with AR to visualize their products and give users access to engaging interactive media. For example, by scanning QR codes in catalogs or on packaging, you can get access to more detailed information about products and training videos. When scanning pages in fiction or printed media with a smartphone, the characters in the stories “come to life.” gzsbGXYojfzta3MaAdk3U8s7qTPGR6oTCMImwQCY6YGlj8_DVFEg5gQ11ZKCBOf8xK65GoQQy1ZgP3o=" style="width: 100%;">

Personalization

Personalization is relevant not only in coupon codes, but also in other printed tools, especially those sent by mail (say, flyers, booklets, postcards). Personal messages or personalized images take the relationship to a more personal level.

Texture/tactile memory

Haptics enhance the experience of visually appealing products. Consumers will be much more interested in studying flyers, business cards or brochures with a unique texture.

Use various types of embossing, relief varnish, textured paper, glossy or matte lamination - anything that will make the printed product more pleasant and memorable to the touch .

The more unusual a product you offer to clients, the more willing they will be to share it with others and the principle of “viral” advertising will begin to work. In a world where digital advertising is so fleeting, print consistency can grab people's attention and have a stronger, more lasting impact. PeluLo68lx9qfDfcwPOREzLPMH7AQ8_JlHdqXtr1wQCY6YGlj8_DVFEg5gQ11ZKCBOf8xK65GoQQy1ZgP3o=" style="width : 100%;">

Correct colors

Color is an important aspect in print advertising. Different shades evoke different associations and moods in the user. It is important to remember the psychology of color and have a good understanding of the brand philosophy.

An individual color scheme enhances the memorability and recognition of the company. It is important to choose a reliable printing house that always guarantees accurate color reproduction.

Niche media

Precision targeting, characteristic of many types of digital advertising, is also applicable in print media. Today, many local and niche publications are published. Advertising there is direct access to an interested target audience.

So, printed media are visually attractive and can have different textures and catchy content. Modern digital technologies make it possible to enhance them and achieve incredible levels of personalization and interactivity. It is certainly both stylish and effective.