Advantages of advertising in the local press

Advantages of advertising in the local press

04.04.2019

To be or not to be print in the digital age is a question that concerns many marketers . And today we can safely answer it: to be! Print technology is constantly adapting and surviving. When television appeared, everyone said that it was the future. Then the Internet came along and everyone again began to question the value of printing for marketing needs. Today, on the contrary, many are increasing their budgets, directing them to additional channels. One of these segments is advertising in small local publications. It has a number of advantages and can significantly stimulate sales.

Focus on a specific audience

Enthusiasts are always a great engaged audience. In addition to passion for certain hobbies, many often feel pride in the area in which they live. Taking into account the fact that people are social creatures and feel the need to be part of a certain community, local magazines serve an interesting niche - providing information about the environment and events, which may be of interest. In other words, as a business owner, you are placing advertising directly in front of a captive audience who is already interested in you and what you have to offer.

Tactile sensations

Of course, most modern people daily spend a lot of time on social networks, tracking news, uploading photos and just chatting. But when they go to a site via an advertising link, they “scan” it for no more than 15 seconds and then leave.

Interaction with printed magazines is completely different. Tactile sensations are extremely important for humans. Magazine readers spend time reading them and pay attention to all the content, including your advertising.

The opportunity to stand out

Who will sell the most pies? A stall on the seashore among many others, or a mobile kiosk outside the city on the highway, where there are many hungry travelers and there are no other food establishments nearby? Many marketers are passionate about online advertising, so they shift all their budgets to where users are focusing on a lot of other advertising. Therefore, by investing in advertising in the local press, you will have much less competitors and you will be able to attract an audience much faster.

Credit of trust

There are many dishonest users on the Internet who use viruses to access personal information. For this reason, web surfers are often very careful and do not always click on pop-up banners or follow advertising links. But no one is afraid of print advertising, so people will initially be more open to receiving such information.

Long-lasting impact

Digital advertising comes and goes, but print media remains in use much longer. For example, publications left in the lobby of a clinic or beauty salon will be read by many people, which means your advertising is more likely to work.

Brand awareness

If you place an advertisement in a magazine that is authoritative for a local audience, then people gradually become familiar with your company. This recognition is enhanced if they meet you in person, such as at a local fair or charity event. This will not only make your brand recognizable, but will also increase loyalty to it.

Reliability

Local press always inspires confidence among the local audience. It makes readers feel part of a community. Therefore, publications are often used as an advisor. So, in this way, you can place an advertisement not as a layout, but as a recommendation from a reliable source.

So, if you still underestimate or do not realize the importance of printing, we advise you to reconsider your attitude towards it. Simply add an additional communication channel that ensures true engagement with your target audience by investing in print advertising in local magazines.