Call to action in promotional products: an important component of success

A call to action on advertising products is an important component of the success of the campaign as a whole. Without it, the user will not understand that he needs to fill out a form, take advantage of a discount, or come to a sale. Accordingly, you will not get the result you expected. For this reason, it is very important to add effective appeals to any printed products.

What is it

As the name itself suggests, a call to action is a specific phrase that stimulates the reader of the flyer , brochure or any other marketing product, take certain steps and bring a potential customer closer to interacting with the brand. Instant response or instant sale is expected.

It is not necessary to offer the customer to buy anything. You can interest him or ask him to provide you with certain information. Phrases can also sound like this: “download an e-book”, “use the information”, “get a free catalogue”.

However, for certain types of printed products, direct calls “buy now”, “get a bonus” and the like can be very effective.

Why is this important

It is the call to action that ensures the effectiveness of advertising and makes it possible to measure it. Using different appeals, you can analyze what the interests of your audience are - whether you need to continue offering discounts or perhaps you need to prepare newsletters with industry analytics more often. -QBJopGV8pBecp_TNJ5FkMFx81uuZrNcozT4SoOxduqOYAX_3IscJG14N8OrhOTcbXIBZBEk_lBIQMkRPKa1hP61Lwi_CD0X9CLJ6_jBLvr_W7wMB9Q=" style="width: 100%;">

Competent content

When preparing a call-to-action ad, there are a number of factors you need to consider to ensure maximum success. First of all, simplicity and conciseness are important. Readers don't like sentences that are too long or confusing. Everything should be very clear right away. You have too little time to “hook” your potential audience. Therefore, you need to express your thoughts as briefly as possible.

Use clear commands and words that evoke certain emotions and enthusiasm. “Come and get a 50% discount” - this phrase perfectly motivates to accept your offer.

Explain why it is necessary to take this or that action, try to interest the audience. “Learn more by coming to the store” instead of “come to the store” may work better.

Numbers and creative content also work well. “A healthy life starts right here” is more interesting than the standard “fill out the form and become a member of a sports club.”

Design

It is necessary to highlight the key phrase so that it catches the eye. If you use the same color as the rest of the text, the call will most likely get lost. The best choice would be a bright, contrasting shade. For example, red will immediately attract attention. Although this is not a mandatory rule - it all depends on the color scheme of the entire advertising layout as a whole;

In addition to color, size and location on the page also matter. Try to create a layout where the call will immediately catch the eye and stand out from the rest.

Trial and error

Sometimes it can be difficult to immediately guess which call to action will be most effective and how best to present it.

Modern digital printing allows you to print small runs of promotional products on a relatively budget-friendly basis. Try experimenting with different design options, using different content, different appeals, using different shades and key phrase design. Ultimately, you will arrive at the perfect formula that will ensure the best response.

So, a call to action is an integral part of many types of printed products. It allows you to enhance the effectiveness of your advertising campaign, attract users, and encourage them to respond to your offer. At the same time, it is very important to prepare and formalize it correctly - then the effectiveness will be maximum.