Five reasons to switch from words to print to improve your marketing strategy.

REASON No. 1: MAINTAIN THE COMPANY'S REPUTATION

< p>Every business owner knows how important it is to maintain a professional appearance in order to project an image of quality to clients and potential partners. Many businesses focus on hiring the best employees and creating the best products. However, it should also be noted that high-quality printing is an important aspect of a successful business.

“You are greeted by your clothes” - perfectly explains the need for high-quality printing of business cards, brochures and corporate publications for presenting a company on the market.

While standard “do-it-yourself” printing can potentially be cheaper, letterpress printing is of higher quality, allowing you to build an excellent reputation and expand your customer base. Many B2B companies publish corporate magazines for both internal and external communications. And, if you do not limit the content to a boring presentation of commercial offers, but supplement it with interesting and useful information: news, articles, analytics, then in this way you can build a separate communication channel with your consumer.

REASON #2: REACH A LARGE AUDIENCE

< p>Every day, readers’ attention is attracted by a variety of topics and advertising messages, but “scrolling” the news feed does not give the opportunity to focus on one thing. Printed magazines or ads provide a focal point because readers don't skim past them on the screen, but literally "hold them in their hands."

According to Joe Pulizzi of the Content Marketing Institute, "print has proven to be not obsolete, but unconventional today. Is this where we are today? Blogs, social media, web articles... it's all very traditional." Online communications are effective when targeting international consumers, but printing has a significant advantage when it comes to local businesses. The study showed that representatives of local businesses prefer printing: 68% said that printing was critical to their strategy, while only 8% voted for digital.

REASON #3: CREATE MEMORABLE PRODUCTS

< p>Well-designed printed materials can not only help highlight your product, but also create a strong communication channel with your customer for a long period.

If you are a small and medium-sized company, then direct mailing for promotion is one of the most reliable ways to express yourself in the market.

A recent study shows that 79% of consumers believe that reading emails is more convenient than reading messages online. Most emails end up in junk mail folders, while 81% of direct mail are read and interacted with. Try sending out brochures, newsletters or personalized greeting cards, just make sure your direct marketing includes your brand logo, personalized design and QR code to attract customers to your site. So you can use print to increase engagement with your digital content.

REASON No. 4: FORMING BRAND LOYALTY

Loyal customers help the sustainability of your brand and business, and printed promotional materials can help build customer loyalty.

Suppose you, as a cafe owner, offer a loyalty card that says: “Buy five coffees, get the sixth is free." Thanks to this kind of treatment, the client understands that he can receive a unique benefit, and this obliges him to take care of his loyalty card. Providing promotional materials is always a good way to increase customer loyalty and thereby ensure business development.

REASON #5: COVER A WIDE RANGE OF PRINTING MATERIALS

Printing allows you to use a variety of materials as an advertising platform, not just a flat screen. Print media ranges from business cards to brochures, USB drives, mugs and clothing.

For example, if you are a small local business with a modest budget, try using guerrilla marketing. This is a very cost-effective way to increase brand awareness. Stickers and posters can be used in very creative ways, and guerrilla marketing doesn't have to be underground or old-fashioned. Stickers are a great way to increase loyalty; Consumers who wear stickers (on their clothing or laptops, for example) not only advertise on your behalf, but also become brand ambassadors.