Large format products - instructions for use

Posters, banners, posters, signs... Large format printing is a powerful weapon in the marketing arsenal of any enterprise. Let's take a closer look at how to use it as efficiently as possible.

Choosing products

Among the abundance of large-format products, there are those products that are especially popular among business owners, due to the fact that they work great at attracting attention and expanding the audience. Here they are:

- Posters. This is a great way to grab your audience's attention, no matter the size of your business. They can be placed directly at a point of interest or throughout the city. One way or another, they will help increase the number of visitors.

- Signs. Without a bright and catchy sign, it’s easy to get lost, especially on those streets where there are many offices and shops. By the way, place it not only above the establishment, but also on the opposite side of the street. This way you will outplay your competitors.

- Banners. The good thing is that they can be big. No, even huge ones, covering the entire wall. It is absolutely impossible to pass by this and not notice it, especially if you carefully approach the design (say, add a touch of humor or take into account the external landscape). So, if there is free space somewhere near you, consider this opportunity.

Printed banner: the more, the more interesting

- Advertising structures made of plastic, cardboard and other materials. Die-cut designs (say, in the form of characters from films or cartoons) are great at attracting attention, working even better than signs or posters. People love to take pictures next to them and post photos on their pages on social networks

- Flags. A non-standard type of advertising, although quite noticeable, especially when fluttering in the wind. Printing on fabric costs relatively little, so if possible, place such a product near your office.

- Advertising on transport. If your company has its own car or bus, be sure to brand it. Then your advertising will “travel” throughout the city absolutely free of charge. It is also worth negotiating with taxi drivers or public transport in order to “cover” a large audience.

Advertising on transport attracts a huge audience

We select content and create a design

Not only the type of advertising product is of great importance, but also how it is looks like and what information it represents. For this reason, you need to think in advance about what exactly will be depicted and written on the poster or banner. The most important information should be placed in the center - this way they will quickly attract attention. The more empty “air” space around, the more noticeable the inscription will be. Red color is a “classic” in the advertising field.

< p>In many cases, large headings and beautiful images will be appropriate. Conciseness and accessibility are also important for headings (as well as for the rest of the text); many people will not read a long phrase to the end. Yes, and it wouldn’t hurt to remind you that literacy is simply necessary. You should not use more than two fonts.

Large format products should be visible from afar, so the color scheme should be very bright and different from nearby advertising. Red or yellow shades are a great choice, but whatever color you choose, it should be very rich. The “no more than two” rule also applies here. Choose those that are in harmony with each other.

Correct printing technology

Large format images can be obtained in various ways - digital, silk screen, offset. The last two are of very high quality, but are applicable for large quantities. For single copies, digital wide-format (inkjet) printing is suitable

In technology, a wide-format inkjet printer is very similar to a regular “inkjet” printer found in many homes. However, at home we use water-based ink. In the case of a wide format, they are excellent for promotional products that are used indoors (for example, billboards and posters). For outdoor use, more durable but less environmentally friendly solvent inks are used. The ideal choice is UV ink. They are very durable, bright and at the same time very environmentally friendly. So it’s worth choosing a printing house with just such equipment.

In any case, large-format advertising - no matter where it is placed - is the “face” of your enterprise, so you should not skimp on quality. Wrinkled banners or blurry images are not suitable when you want to evoke good associations. For this reason, you need to carefully consider the design and choose a quality printing contractor. If everything is done correctly, the number of clients will grow. Isn’t this the final goal?!