Your business needs to be printed

Whatever you do, the visual embodiment of your business - laconic and bright - is what always attracts customers. Print advertising existed before television, before the Internet, even before radio. She has the longest history of interaction with the buyer: the seal is perceived as a sign of reliability, seriousness of intentions and constancy. It is better to see once than to hear a hundred times - a truth that cannot be disputed: with the eyes a person perceives information better and remembers more. The written word does not cause rejection due to its intrusiveness, and this is the main scourge of modern advertising. Reducing aggressiveness and adding fun are the main tasks of competent marketing, and they can best be accomplished with the help of print. Leading brands keep it in their arsenal: at the famous Cannes Lions advertising festival in 2018, among the print winners were such giants as KFC, Burger King and Lego. The variety of printing genres also beats all competitors: experience in fine and photographic art, play on words and shades, humor and emotions are at your service. And the best part is that it’s not expensive.

Where to start if you decide to order print advertising?

First, with respect for your potential client. Every client dreams of clarity. Nobel laureate Daniel Kahneman, who studied the peculiarities of thinking, argues: if you want people to believe you, you need to make it easier to read in every way - choose high-quality paper, a clear font, use bright colors. Actually, this is precisely what the art of printing consists of.

For example, did you know that the general mood of your advertising is created primarily not by the content, and not even by the color, but by... the font? Choose competent specialists and they will help you with suitable fonts, content and form. Leaflet, prospectus, booklet, flyer. Or maybe a poster or packaging? Believe me, you are not the only ones who have faced these questions. And if you encounter them for the first time, consult with professionals. Print advertising only becomes a complete work that attracts a client when everything in it is coordinated: illustration with occasion, paper with form, color with theme.

And if you have already decided on the expectations of your clients and agreed on ways to meet them with professionals printing house, there remains the third, main stage on the path to your own print advertising: have fun! Just imagine: blue, purple, yellow, black. Gloss, dullness, density, plumpness, roughness. Brightness, clarity, contrast. Admit it, you are not indifferent to the “office”? It seems that people's love for different paints, papers, shades and textures is hardwired at a “basic level”. This is also why the bright advertising leaflet evokes such pleasant associations!

"Printing today is more accessible than ever, which allows businesses to use more expensive materials to produce high-quality, vibrant printed products. And this is very important, because advertising materials must stand out from others. This is the only way to beat your competitors. Even standard products like brochures or business cards must be unique and remain in the memory of customers for a long time.” And if you have never been to a printing house before, we really envy you. An exciting visit awaits you. Don’t hesitate: we are doing well!