Printed program for an event: why is it needed and how to make sure it is not thrown away at the exit?

A beautiful program that will allow guests to enjoy any event - like entertaining as well as business. In addition, it can remain an excellent souvenir if you approach the issue of making it creatively and take into account a number of factors.

Why are they needed?

Applications are printed booklets, brochures or catalogues, which are given to each visitor. It provides information about the event participants, a schedule of events, and other interesting information. This makes it very easy for guests to find their way around. In addition, free space in the program can be used for advertising. This product is likely to be viewed and studied, so advertising will be cost-effective. So it is quite possible to offer such placement to sponsors as a thank you or to partners - to share the costs of printing.

Among other things, you can leave space in the program for reviews or information about guests in order to collect a good database and improve events in the future. A stylish product will be an excellent souvenir

What is it worth remember?

Content, design and printing technologies are the basis for a printed program, as well as for many other printing products.

So, first of all, it is important to develop the content. Make sure all important information is included. Of course, depending on the type of event, the data will vary, but the schedule, names and order of speakers, plan of entertainment events, and directions are the basis. You can add here a calendar of subsequent events or photos from previous ones - to interest guests in the future.

Informativeness is the basis for the program

It is very helpful to include a catalog of items that can be purchased during or after the event. In addition, it is worth providing information about the organizers, providing contacts and links to the site.

When the content is created, it is time to think about the design. It should be bright and creative, while not being out of line with the corporate style and emphasizing the most important information. An excellent example of a creative program: little text - maximum information

A truly beautiful product will impress every guest. They will want to keep it as a souvenir and show it to friends, share photos on social networks. This way, more people will know about your brand.

You need to remember that design development is not just about creating a beautiful picture. You need to use colors, textures, materials, printed finishing in a complex - this is how you can achieve a wow effect.

Therefore, you should not “trust” printing the program to an office printer. It is better to choose a modern printing house with a good range of services and involve its designer. This person understands printing technologies and can offer an effective and at the same time economical option, so that the product looks expensive but is cheap.

For example, designer paper with a beautiful texture, for example, a pearlescent coating, would be an excellent choice. Offset printing with UV inks will complement the impression. We won’t go into technical details, but this particular option guarantees bright and rich colors. In addition, this is a very environmentally friendly option, which is important for companies with a high degree of corporate responsibility.

The icing on the cake will be hybrid varnishing, which gives the surface a very beautiful relief and allows you to emphasize the most significant areas of the image or text.

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So, a well-prepared program (we are talking about both content and execution) requires effort and time. You need to think through the event plan in advance, develop a design, and choose a reliable printing contractor. However, the efforts spent will not be in vain. A beautiful product will remind your guests of your brand for a long time.

By the way, when preparing for an event, you need to budget for more than just programs. You will need banners, posters, invitations and other printed products made in the same corporate style. And this is another reason not to put off preparation until the last day...