Five tips for effectively promoting your small business

Small companies can often have difficulty promoting their business. They do not have large advertising budgets or staff of appropriate specialists. At the same time, it is still necessary to remain competitive, attract new customers and retain old ones. We offer several tips that may help.

1. Website

A good website is an important component in effective promotion. If you have one, but it doesn't bring results, invest in optimization, make it as user-friendly as possible. Remember that the first impression of your business largely depends on the appearance of your Internet page. Therefore, presentability and information content are necessary. The customer should leave the page satisfied, not disappointed.

It is advisable to ensure that the website design is in the same style as the printed marketing materials. Use consistent color schemes and similar fonts. Uniformity of style will contribute to brand recognition.

In addition, the site should be convenient and navigation should be simple. If the client does not immediately see what he is looking for, he may go to a competitor's site. And vice versa: if everything is extremely clear, then the user will linger and get involved.

Be sure to add buttons with a call to action (call, leave an email address, take advantage of an offer, etc.). This is a great move that encourages readers to take active steps and subsequent communication.

2. Local audience

If you are planning online promotion, do not try to reach a large audience at once. Focus on a local niche—say, customers in your area. This way you will significantly reduce investments and increase the number of responses.

The same applies to printed materials. Start with mailings to nearby addresses or distribute marketing materials (flyers, leaflets , brochures) in nearby establishments where the required audience is located. These can be shops, hairdressers, beauty salons and other similar establishments.

3. Quality content

Interesting content is a great way to increase website traffic or increase the audience of pages on social networks. The public receives valuable information, gets to know your business, and perceives you as an expert.

There are many forms of content that generate more leads, such as blogs, videos, infographics, and e-books.

Use a variety of formats to keep potential customers' attention. Including, do not forget about printed communication channels. If possible, send out corporate newspapers or other materials with interesting content. Printed products often inspire more confidence.

4. Social networks

Social networks allow you to communicate directly with your audience. Today there are many different platforms with different audiences. Among the most famous are Facebook, Twitter, Instagram, LinkedIn and Pinterest. Diversify your Internet presence and respond to all requests in a timely manner. Do your best to generate positive reviews and build a good image.

  5. Databases

Whenever possible Grow your lists of existing and potential clients. They are necessary for conducting electronic and printed mailings, creating personalized offers, building brand awareness and loyalty to it.

It is not necessary to purchase expensive databases from third parties. There are many ways to create your own. For example, think over a discount program or offer bonuses to those who register, hold an interesting event and use social networks.

Having a database of addresses and information about users, regularly remind yourself, congratulate you on the holidays, thank you, and inform about discounts and promotions. Sooner or later, persistence will lead to reward.

So, you have five tips. It's time to act. Inexpensive promotion options will help strengthen sales, increase the number of customers and increase profitability.