Marketer Inspiration: Examples of Brilliant Social Media Campaigns

Business promotion on social networks is an integral part of the marketing strategy for many businesses today. Here are some incredibly successful examples that you can use or adapt.

Airbnb - #livethere

Airbnb helps you rent or find private accommodation for travelers. The online platform has become a leader thanks to excellent service and excellent marketing. Every brand has something to learn. One example is the “Live there” campaign. It is based on market research conducted by Airbnb. It found that 86% of Airbnb users use this platform because they want to feel like locals rather than travelers in each city. When creating commercials, unique 3D technologies were used to provide excellent visuals. The video received 11 million views on Facebook, 56 thousand likes and 5,200 comments.

Video “Don’t go there. Live there"

The social network Instagram was also used as part of the campaign. For publications, Airbnb attracted both professional photographers and ordinary users. An unusual approach to design and content, communication with audiences literally “blew up” social networks.

One of the examples of posts on Instagram

BuzzFeed - Tasty

News media company BuzzFeed attracted a huge number of users of the social network Facebook, thanks to video content. Videos dedicated to the preparation of various dishes were created especially for this social network. Simple concept and great results. Almost every video had several hundred million views, millions of likes and reposts.

It is known that Facebook algorithms “give preference” to video content when promoting, and BuzzFeed took advantage of this in the best possible way.

The video , which received more than 202 million views

Esurance - #esurancesweepstakes

Sometimes simple ideas are the most effective. This is exactly what the advertising campaign of the insurance giant Esurance can be called. During the 2016 Football Super Bowl, the brand focused its attention on Twitter with dedicated sports predictions posts using the hashtag #esurancesweepstakes. You could also make your predictions and participate in a drawing for a cash prize.

According to research from marketing firm Amobee, #esurancesweepstakes became the most talked about hashtag during games. About 2.5 million users linked to each post. To enhance the effect, the company launched a television ad featuring the character Deadpool from Marvel Comics, voiced by Ryan Reynolds.

The #esurancesweepstakes campaign involved about 20 people, including Esurance employees. Their tasks included answering questions, creating content, and monitoring compliance with legal regulations. Also involved were employees from the advertising agency Leo Burnett, the creative agency Heat and the PR firm FleishmanHillard

Some analysts believe that it was the financial motivation of users that brought the success of the campaign. However, the ultimate goal - to increase brand awareness and attract everyone's attention - was achieved.

Each retweet can earn you $50 thousand. That's a lot

Excedrin - #DebateHeadache

Excedrin is a well-known remedy for headache. During the US presidential election, the brand tapped candidate debates for its #DebateHeadache advertising campaign.

Post “The potential for headaches during debates is high. Get Ready with Excedrin,” posted on the day of the final debate, caught everyone's attention. The hashtag #DebateHeadache has been used independently more than 100 thousand times.

The potential for headaches during debates is high. Be ready with Excedrin A great example of the right message with a good sense of humor, placed at the right time.

General Electric - #CC9900 GEeks Go

One of General Electric’s most successful campaigns coincided with the Olympic Games in Rio de Janeiro.

“The world's best athletes so far are trying their hand at Rio, GE is giving the best programmers in the world the opportunity to test themselves,” - this is how the terms of the game began. To participate in the competition, you had to solve riddles posted on Twitter. The main prize was $10,000 and a trip to the GE conference in San Francisco.

The game element, connection to the Olympic Games and cash reward attracted a huge number of users to the General Electric Twitter channel.

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