5 solutions for a successful presentation of your product

Many business owners find it difficult to quickly and unambiguously answer a simple question: "What are you offering?". As a rule, this is due to the large volume of tasks that entrepreneurs assign to their products and services. Of course, it's good if one product can replace several others. But have you ever wondered how to present this to others? Here are some great tips on how to make a flawless presentation of your products to clients and partners.

Did you know about the elevator rule? Its main idea is that in 30-60 seconds you need to make an advertising presentation of a product that will have time to interest the interlocutor. At first it may seem that this method is something from the world of fantasy. But believe me, with a little practice, your presentation will exceed all expectations. The six steps below will help you formulate your business idea in the best possible way!

1. Describe the problem

Focus on creating a short but well-structured conversation. It must clearly communicate the problem that the business can solve. This will help when communicating with potential clients who are not familiar with your activities at the proper level. In addition, a live conversation will make a more vivid impression than written text on an advertising brochure.

People need to understand what problem the product or service solves. And the sooner you tell them about it, the better. Describe a difficulty that many people faced before a certain product was introduced. Perhaps you yourself found yourself in a difficult situation, and your own product helped you successfully solve it. For example, gluten-free baked goods are not sold in the surrounding areas. So you came up with a big idea - to open a bakery with fresh and healthy products.

2. Suggest a solution

Think in advance and write down all your goals own business. You'll be surprised how much valuable information can easily be overlooked if you forget to communicate it to a wider audience.

Try starting your presentation by describing the problem and its solution. How can a product improve your life, save time and lift your spirits? When describing, take into account all the factors that will interest the target audience. This approach will help customers understand why they should choose your products.

3. Highlight the advantages

Before purchasing a product or service, almost every consumer wants to know about it features and detailed specifications. However, the decisive selection criterion is always the advantages. They allow you to stand out from competitors and sell the right product.

Let's imagine that you offer a kitchen oven with a high-temperature self-cleaning mode. What will interest the buyer first? Of course, this is a great opportunity to save time on cleaning the product and spend it on more enjoyable and useful activities.

Find something special in your own business - something that others do not and will not have. For example, you were the first to open a coffee shop in the city, the cocktails in your restaurant are created according to your great-grandmother’s secret recipe, and the design of a bag from the new collection is inspired by a memorable event from your personal life.

4. Show an example

Agree, we all love beautiful stories in which everyone is satisfied and happy. Keep this in mind when presenting your products, but at the same time, do not overdo it with embellishment. Avoid talking only about personal experiences, because the public always craves an honest, objective opinion.

To impress the other person, talk about how the situation has changed for the better by using your products. It might sound something like this: “Thanks to the fast online booking service, salon clients no longer face an overloaded telephone line and can choose the optimal time for their visits.” Thus, you will give the listener the opportunity to independently evaluate the benefits of the services offered and immediately ask all the questions they are interested in.

5. Practice Out Loud

Feel free to talk about your company to friends and family by practicing your oral business presentation. Even if at first it will be far from ideal, but during practice you will be able to hear truthful comments from loved ones and find out what still needs to be worked on.

You can also practice on your own. For example, record your speech on a voice recorder and then listen to what happened. This will help you understand what intonation and speed is best to speak, how to choose the right words and, finally, choose the optimal style of communication with customers.

Don't forget to take into account customer questions and try to immediately formulate short but informative answers . This way, you can avoid wasting time constantly repeating the same information and will make your business presentation universal.