7 tips on how to increase customer loyalty

According to a study by Our Social Times, 70% of companies believe that retaining existing customers are much cheaper than acquiring. Focusing on loyalty will help reduce advertising costs while increasing business profitability. How to conquer it - read in our material.

    1. Emphasis on customer service

If you want to get loyal customers, do everything possible to ensure that the service is at the highest level. Most people are willing to spend more money if they are confident that they will receive quality service. This recommendation may seem obvious, but it is worth making sure that the interaction between customers and your company is actually positive.

In today's digital world, many customers use social networks to share opinions, ask questions, contact companies directly. It is very important to respond quickly to requests and work together to find solutions to any situations that arise. Staying attentive to your customers is an essential step in gaining loyalty.

2. Consulting

Don’t concentrate only on the fact of the sale. The emphasis should be on providing current and potential customers with useful information that will help them achieve their goals. And when people are ready to make a purchasing decision, they will be more likely to choose your brand. Working on loyalty is a long process, but it is worth it.

Email newsletters are a great way to maintain communication. It's even better to give preference to regular printed mailings. You can share interesting data, talk about new products, invite people to share their experiences and leave reviews.

You can also send out coupons or special offers to encourage repeat sales.

4. Personalized Marketing

According to According to Campaign Monitor, 74% of marketers believe that personalization improves customer engagement. And the more engaged customers are, the more likely they are to remain loyal.

Personalizing your marketing isn't that hard. Start by addressing regular customers by name directly at your establishment. Use the information you have to personalize your email or print campaigns.

The next step could be collecting detailed information based on a survey and analysis of purchasing habits, drawing up individual offers, launching a referral program.

   5. Simplify the purchasing process

If you want more customers to come back to you, make cooperation as simple as possible. For example, pay attention to e-commerce - for many, a convenient online platform plays a decisive role when choosing a product or service. Registration on this site should be convenient and fast. Provide the maximum amount of information about your products, give a choice of delivery and payment forms.

    6. Create a loyalty program

Various discounts and bonuses for repeat purchases are a great stimulant that is suitable for almost any business. However, you should not get attached to discount cards - carrying them with you is not always convenient. Use some other method, for example, a program on your smartphone.

You can also introduce a gaming component into the loyalty program, an element of competition with the opportunity to win a prize. Be original - it attracts.

7. Ask for reviews

Reviews on the website and on social networks are very important when a client chooses a product or service. Therefore, you need to do everything possible to get the maximum number of positive responses. For example, offer some kind of bonus or reward to encourage people to share their opinions.

So, you need to try to interact with customers as much as possible, provide quality service, listen to their opinions, thank them for their loyalty and show attention. Satisfied clients will definitely return to you and recommend you to someone else.