Printing

What is printing

Printing in a broad sense is a branch of industry, which is engaged in the production of various printed products. A modern printing company, such as Wolf Printing House, is engaged in design, direct printing, as well as post-printing processing (lamination, embossing). Offset, digital, large-format printing and silk-screen printing are used.

Types of polygraphic products

Polygraphic products are divided into several types:

1. Representative polygraphy includes business cards, folders, notebooks, invitations, letterheads with the company logo. In addition to the main purpose, such products are produced for advertising purposes. Often representative printing is called business. It is made, taking into account the style of the company, which makes the brand recognizable among potential customers.
2. The concept of “promotional products” implies the production of flyers, booklets, catalogs, labels, leaflets, posters, posters and posters. It is widely used by modern marketers in order to convey information to as many people as possible.
3. Book and magazine printing includes printing of books, newspapers and magazines and is most often produced in large printing houses.
4. Calendar printing includes the production of calendars of various sizes and shapes.

Why you need printing of polygraphy

With the development of digital technology, one often hears the opinion that printing is a thing of the past, printed products are dying and have no future. Nevertheless, a huge number of printed newspapers and magazines are produced every year, many people still prefer to buy printed books, and leading brands are not without printed advertising.

Here are the top reasons why printing services are still popular:

1. Printing can be “felt”. What is printed is tangible. When we hold a quality printed product in our hands, all the senses are stimulated. We get the impression that the product has been carefully crafted.  In addition, we can mention practical advantages such as accessibility and portability. People like the fact that flyers can be folded and vouchers can be cut and stored for convenient use. 
2. Printing is a part of our lives. Printed products are found everywhere. Many users have their favorite newspapers and magazines. Printed catalogs often instill more confidence in security compared to shopping online. Mailings are a great way to deliver a targeted message with enviable reach and return on investment.
3. Focus. Reading a print publication requires the reader's full attention. According to research from a variety of fields, information read from paper is better understood and remembered. Print readers retain the ability to read longer and tend to focus more on what they are reading. People who read a lot of online material are used to small snippets of information and are easily distracted, losing the ability to focus on a single subject for long periods of time.
4. Again, and again ... and again. Print media and books have a close relationship with their readers. This relationship goes beyond the initial reading. Print is around almost all the time - a print remains in the home or workplace, and other people may encounter it again and again. People also have certain reading rituals, so they often return to a publication several times to get more information, creating their own relationship with the publication, however large or small.

Advertising printing: one pluses

So, printing of polygraphy - is found everywhere. Printed products are easy to read, attract attention, and inspire trust. For this reason, despite the popularity of online marketing and the appeal of television and radio, printing in Krivoy Rog, printing Vinnitsa, printing in Cherkassy and anywhere else is more relevant than ever. With its help, you can attract a large number of potential customers and reinforce other channels of communication. Let's consider why you need to order polygraphy.

• Engagement. Websites are suitable for easy reading. The average person spends only 15 seconds on each web page. Engagement rates are higher with printed marketing materials. This is especially true for companies that want their marketing and company name to remain in the minds of their target consumers.
• Verisimilitude. Quality printed copy gives a good first impression of your business, reflects the quality of services you offer and the standards you set in your company. For aspiring entrepreneurs, a reliable printing center will offer a great opportunity to build a base of loyal customers. Pop-ups, banners and other online advertisements do not inspire trust. Thanks to spam accounts, most Internet users are even afraid to click on it.
• Personalized approach. In a world of fast-paced consumer goods, personalized products are key to making your business stand out from the competition. High-quality customized print design has already contributed to the global success of the marketing campaigns of several major corporations.
• Effectiveness. When reading printed materials, people can focus on a topic better than when reading digital content. For this reason, ordering printing in Sumy, printing in Nikolaev, printing in Khmelnitsky and any other city has the potential to achieve better results. In addition to better comprehension of information, people also remember what they read more accurately and for longer than with digital messages.
• Long-term exposure. A client may keep printed marketing materials for months or even years. Whether they're in the form of souvenir calendars on a desk, beautiful catalogs, or unusual t-shirts, a marketing message lasts longer than one created online. When people repeatedly engage with printed marketing materials, their response continues to grow.

Printing services are an invaluable aid to businesses

Marketing research repeatedly confirms that people have a positive attitude towards brands that provide printed marketing materials. Here are the goals that can be achieved by ordering printing in Kiev, printing in Kharkov, printing in Odessa or any other city:

• Expand your audience. If you provide your team members with customized t-shirts with your logo, you can easily identify them in your store. This helps customers find someone to answer their questions and help them find the products they need.  If the t-shirts have an interesting design, they will be carried to the grocery store, restaurant, mall, and many other places. The same thing happens when you sell your branded t-shirts or give any other promotional gifts. Customers become walking billboards and willing brand advocates. This is just one example that illustrates how you can influence people who never knew about your brand before with a partner printing company.
• Build loyalty. Anything printed - from free t-shirts and pens to thank-you notes - can make your customers feel valued. You can also use urgent printing to promote upcoming sales, special events and new products, put discount codes or special offers on printed products.
• Increase sales. Printed advertising campaigns are very effective and bring quick returns. If you choose the right format of printed products, take a creative approach to design and distribute printing in the right places - the result will be stunning. Printing services work for you, no matter what products and services you sell, whether you serve B2B or B2C customers.

Multichannel campaign - the secret to effectiveness

An effective marketing campaign works best when print is used with other media as one element of an integrated solution. Ideally, use print promotional materials in conjunction with print media advertising, direct mail, souvenirs, stationery, signage, and banners. This combination with online media can increase audience engagement tenfold.

Digital Operational Printing offers quick and easy ways to access digital content using “connecting technologies” such as QR codes and augmented reality. These innovations form a bridge between print media and a brand's online space, eliciting consumer reaction, feedback and purchase via smartphone. 

In other words, you can create synergy by complementing your online marketing activities with print. Such innovations increase the effectiveness of print products and also enhance the consumer experience.

So, printed products provide a fantastic return on investment in terms of brand awareness, leads and sales. It is important to remember that using high quality printing in your business and promotional purposes is imperative for good results. Dull colors and fuzzy letters, unattractive paper or finishes will cause a backlash and turn customers away from your products or services. That's why no matter where you order printing in Zhytomyr, printing in Chernivtsi - or printing online - you need to choose your printing partner carefully.

Wolf Printing House

Typography Wolf (Ukraine) offers customers the widest range of goods in the field of printing, we can order online any printing products, the price of which will be acceptable: business cards, diplomas, diplomas, envelopes, price tags, leaflets, postcards, menus, calendars, newspapers and much more.

Scroll through the pages of the Internet portal wolf.ua and familiarize yourself with the range of offered printing products. For any questions, please contact our consultants, both by phone and online. Our designers will help you to determine the appearance of promotional products or create a layout, if you apply to the design exchange Wolf Design. All types of printing works are carried out on modern equipment with the use of the latest technologies.