Advertising brochures help convey information to new and existing audiences. But to get the most out of them, you need to understand how to correctly prepare and design the layout. We've put together a helpful guide on how to create a brochure, even for beginners.
Keep the text to a minimum
You have very little time to “hook” your audience. Therefore, it is better to leave longreads for the website. Before preparing a booklet, you need to understand what the main message will be, what you want to tell the market and what product to present. The ideal way is to talk to clients and find out what questions they want answered.
However, dry presentation of facts is also only suitable in certain cases. If you need to attract an audience, then the text must not only be capacious, but also exciting.
Calls to Action
You create an informational brochure to encourage people to do something—whether it's buying a product, visiting your organization, or exploring your website. Make this clear in your text.
Company Information
People reading your brochure should know who produced it and where to find you. Include clear branding in the design and provide contact information: address, phone number, website and any social media pages. For user convenience, add a QR code that will “lead” your audience to your online presence.
Variety in Layout
Continuous blocks of text may appear boring to the reader. So, include eye-catching images to keep your audience interested. However, don't just add them. Make sure they bring something new to your message and are at least 300 dpi so they look good in your brochure.
If your brochure involves a lot of numbers or statistics, a good option is use infographics. It helps to structure the information, makes the booklet more “readable” and interesting.
Highlight subheadings
Do not overload the reader with too much text. Text broken into short parts is perceived much better. Focus on powerful headlines to grab the reader's attention as they will direct them to the content they are interested in. Highlight subheadings with a color or other style, add “air” - empty space - between them and the main fragments of text.
Select paper and finishing
It is important to think about how to design the booklet in finished form. Discuss with the printing company possible paper options, as well as post-press finishing. If the emphasis is on images, choose glossy materials and glossy finishes. If the booklet contains more text, give preference to stylish matte surfaces.
Booklets are an effective marketing tool. Good design and quality printing will help you create a brochure that will turn potential clients into clients. Contact our managers and start a powerful advertising campaign today!
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