How to make a business card: modern design rules

Despite the general digitalization, the small business card still holds its top place in business. This small piece of paper can do a lot if you know the modern rules of business card design.

The Rule of First Impression

Millions of business cards are printed every day, and only a small part of them will not end up in the trash. But saving the business card is only a secondary task, the main one is to make a good first impression. Thanks to an interesting business card design, a person will remember your company and remember it at the right time.

How to make a business card so that it makes a good impression? The design must match your type of activity. Play up your product. See some examples for inspiration.

Appropriate font

The font should also match your business. Sophisticated calligraphic fonts are suitable for wedding parties and ballroom dance studios; drawn - for children's toy stores; rough bold ones are for tech companies. You can look at the font options in our article “Choosing the best font for a business card "

Add a QR code

A QR code will make your business card not only visually more stylish and modern, but also simply convenient. A business card with a QR code increases the chances that a person will contact you or save data on their phone. It's easier to read the code than to enter your data in the address bar. The code can lead to a website, contacts or a promotional code for a discount. Be sure to add a small call to action next to the code: “Check out our website”, “Your promotional code with a discount”, “Just write to me”, etc.

It is not necessary to place a black and white code on the business card . You can generate a code of different colors and implement it into the design in a non-standard way.

Be concise

Remember the rule: write and then shorten the text by 50%? This is also true for a business card. There is no need to indicate all phone numbers; one that is always in touch is enough. Add one email address and active messengers.

Often mistakes are made in business card layouts. The company logo is placed, but does not indicate the type of activity of the company. If the company is well-known, then there is no need for explanations. But if this is a small local business, it is worth helping the client understand what we are talking about, for example, adding “tourist company”, “the most delicious Cinnabons in Kyiv”, etc. to the logo.

Appearance

Creative design must also be enhanced with high-quality materials. Cheap business cards give themselves away right away. They are unpleasant to the touch, wrinkle quickly and lose color over time.

High-quality thick cardboard or cardboard with a variety of textures is stronger and more pleasant in the hand, helping to create a good tactile impression. You can make a business card from plastic, wood, metal.

Don't forget about post-printing finishing. This can be foiling, clear or hybrid varnish, printing with silver or gold toner, pearlescent inks and much more. Such technologies make it possible to create a visually impressive and memorable business card without significant effort. Using die cutting, you can give an unusual shape.

If you are still lost in choosing and don’t know how to make a business card, we recommend using templates on wolf.ua. There are more than 1500 of them on the site! Choose the desired design, paper and format. Consult with the manager on any questions and rules for designing business cards.